If you are planning to design your own ads, make sure that you plan them ahead. Do not make any hasty decisions concerning your ads. Your ads are supposed to promote your business. If you do not spend enough time designing your ads, it might affect your business in a way you do not even know about. If you plan to design some ads, make sure that your ads have some color in them. Nobody likes boring ads deprived of any color. If you choose to use black and white only, people might not going to like it. A good way to design your own ads is to look at the ads of companies that offer similar services or products. This should already give you some ideas.