Many companies employ at least one person responsible for maintaining a blog about their company. If you work for a company that does not have a blog yet, this might be a great opportunity for you. If you like blogging, and if you would like to dedicate a few minutes per day to blogging about your company, here is what you can do:
Approach your boss and tell him how popular blogging is and how the company you work for can benefit from maintaining a blog. Blogging is getting more and more popular each day and that is because blogs are a very convenient platform. They allow visitors to quickly check whether any new content got published and more and more people are getting used to using blogs.
Work out the details before you approach your boss. Study the list of topics you could write about or prepare an example of a blog post you would be willing to publish. A well-written post is going to convince your boss that maintaining a blog might be a good idea for your company.
Establish contact with your marketing department to discuss with them how the blog can contribute to the company. Blogs can be a powerful marketing tool, so discussing various issues with your marketing department seems like a good decision.
I believe that more and more companies are going to set up their blogs. It is true that some of them might abandon it at some point of time; however, the overall number of business blogs is going to grow.