Search Engine Wars

Yahoo is one of the most prominent search engines in the world, but since Google is currently the number one search engine, Yahoo has to constantly think about improving its search engine in order to compete. One of the features that Yahoo has announced is that it will be allowing others to enhance its search engine experience. The “Open Search Platform”, as it is called, consists of APIs that allows people to modify search results by multiple ways, including images, structured data and additional links. A fully customized website that can be listed in the Open Search Platform can include the rating, address and phone in case of a business and links to particular places such as photos or reviews. Using the APIs tools is interesting, as adding more information to the search results will attract more visitors.