If you are a business owner, perhaps you are wondering why you really do need a logo. Here are the five best reasons your firm needs a great logo to succeed.
Check out these top company logos. I’m sure that you recognize exactly which company they are without having to read their company name. In fact, it’s been estimated that over 99% of people on the planet can recognize the brand names such as Apple, Coca-Cola, McDonald’s, Nike and General Electric just by glancing at the logo design.
Brand logos are the world’s most valuable real estate. This infographic illustrates that fifteen (15) Vatican Cities are worth one (1) facebook logo!
You want your business brand to be as recognizable as these major companies so you need a great logo.
Your logo creates your identity
Logos are as old as this country when western cowboys branded their cattle to distinguish ownership the genesis of modern-day business logos began.
Your logo should act the same way as these brands when you printed on your products, your business cards, your websites, your social media profiles to show your distinct ownership of that content and brand message.
You can use it to tell your target customers all about the type of company you are, your culture and values, the types of products and services you offer and the unique benefits that you offer your customers.
Introduces you to new customers
in today’s full-color world people are naturally drawn to interesting designs and colors. Use the trait of human nature to attract your new customers. So whether you use your logo for signs on the street front or packages on retail store shelves your color, symbols, illustrations act as hooks to grab the interest of buyers. Think of it as silent salespeople just waiting to persuade buyers to purchase your product as post your competitor.
Stand out from your competition
Many competitive industries are crowded with lots of different businesses you want to stand out and above your competition. A distinctive logo can accomplish that well. How many pizza parlors in your area have a slice of pizza as their logo? They all seem the same, don’t they? Instead be the pizza parlor that has a different attractive and compelling logo to get more takeout orders. A good logo should dare to be different.
Builds loyalty to your company brand
Every successful business works hard to build brand loyalty create repeat customers for their friends and family and generate buzz products. By having a familiar logo that satisfies customers recognize is vital in brand loyalty promotion.
When you have a great logo that reflects your company culture and communicates your brand message use it literally everywhere to promote your company beautifully.
Prominently display your logo on your website, social media pages, emails, brochures, business cards, store signs, receipts, T-shirts and many more any location you can think of where your target customer see your brand message.
Now that you are convinced that your company needs a great logo read this 99designs reviews based on her verified customer experience to see how design contest sites can build your business.