The Internet has changed the world we live in for so many reasons. It has allowed us to communicate in ways that could never have been dreamed of 30 years ago. It has also made it easier for businesses to complete transactions much faster than the old days. However, one of the biggest ways that the Internet made an impact on the world has been in terms of the massive amount of businesses that have appeared online. Nowadays, it is incredibly easy for any person to start their own online business for a minimal amount of money. This has enabled mothers to start a business from the comfort of their own homes. However, as easy as starting a website is, there are some important things you need to include if you intend on selling anything. Here are some of the most important parts of a website that you should not neglect.
If visitors to your website are not able to find what they are looking for quickly and easily, your site will ultimately be a failure. People generally have a very short attention span. This is especially true if they are looking for something online. If they are not able to find exactly what they are looking for in 20 seconds, there is a good chance they will go to a different website. Therefore, you must make sure the search capabilities of your site are top notch.
2. Shopping cart
If people are able to find what they are looking for on your site, they will also need an easy way to buy their item. Although this would seem like an easy thing on the surface, many sites have struggled with their web site shopping cart feature. In far too many cases, shopping carts on sites are very slow and sluggish. It takes so long to enter the information or to process the transaction. This frustrates the user greatly. There are many times when users will simply give up in the middle of a transaction, before they have paid for their item. Make sure your shopping cart is fast and efficient.
3. Fast pages
Nowadays, speed is everything. Your site should be designed in such a way that it is easy to navigate from one page to another quickly. It should not take 10 seconds for each page on your site to load. If this is the case, you will lose a lot of visitors.