Mission Statement

I learned that my potential customers usually want to read or learn something about my company before they choose to do business with me. I completely understand their approach. I also would not want to do business with somebody I have no idea about. This is why I wrote my mission statement almost straight after founding my company. A mission statement does not have to be written with your potential customers in mind, although it is a good idea to focus on them. Other people who might want to read your mission statement are your family and friends. They too might want to know what you do in life. They might want to learn about your company by reading your mission statement and see what you are up to.

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