When you think that incentives are good in order to motivate people, you are right to think that way. Very often, you will see employees who are not motivated to work in their office or any other place where they are supposed to work. What they do, is spend their time unwisely, trying to do as little work as possible. Such attitude of employees can be very detrimental to a company, and this is why you, a boss, need to come up with effective incentive programs. What would happen if the employees were rewarded for their work and offered a free trip to some exotic place? I bet they would start working more effectively. If you are working as a sales manager, you can also try to motivate your customers by using sales incentive programs, such as free travel services for best customers. You do not have to worry about organizing all those trips by yourself, because that is something that most people would not mind doing. Such incentive programs will bring your employees closer together, will make your customers more happy, and you will be rewarded as well. Motivating your employees or customers can be very easy.