When it comes to businesses, it pays off to invest in the relationship with customers. Without customers businesses would not have any way to make money, so they are often considered the most important part of a successful business. So how can one invest in your relationship with customers? One of the best ways is to implement customer relationship management systems. Those systems, often simply called CRM systems, are designed to increase customer satisfaction and loyalty. They also present in a clear way any important imformation related to customers. It has been estimated that it costs eight times as much to find and sell to a new customer as it does to sell to an existing, so it is crucial to keep this information in mind whenever dealing with customers. There are also other advantages of customer relationship management systems like the ability to notice your most profitable customers. Once they are noticed, it is then possible to address their needs. With the sudden progress in technology some companies are not fully aware of the capabilities that software can have and the potential it has to help you implement the best CRM strategies. If you invest in the relationship with your customers it will surely have benefits in the future. What I mentioned here also applies to online businesses, so keep this in mind.