Reducing Risk: The 4 Different Ways to Protect Your New Business

No-one ever said running a business was easy. If you want to succeed in your industry, you must be prepared to face many obstacles along the way. After all, it’s how you overcome the pitfalls that could help to make your business stronger.

Risk is an inherent aspect of business, and once one problem disappears, another one can rear its ugly head. It’s what makes business so interesting, as each day will throw a new challenge your way. Rather than going into panic mode, be prepared by learning about the different ways to protect your new business.

  1. Avoid Controversy

It can take years to build a strong brand and just a few seconds to destroy it quickly. For example, the wrong wording in a public statement could signal the end of your business, as your brand could be widely criticized by both the press and the public. Your business image means everything, so avoid controversy as much as possible. For example, steer clear of unscrupulous tactics or associates, and avoid taboo topics.

  1. Obtain Liability Insurance

Your employees need to be kept safe, and while you may do everything in your power to keep them out of harm’s way, sometimes an accident can happen onsite. Liability insurance can financially protect you, should an employee or customer make a claim against the company, and should, therefore, be a must when protecting your business.

  1. Protect Your Data

Many modern companies are using computers to power their businesses. While storing documents online can add an extra layer of security to your data, it is possible your important files could fall into the wrong hands following a cyberattack or data breach. Take the cloud as the perfect example. While it’s the provider’s job to prevent vulnerabilities in the system, it’s the customer’s responsibility to safeguard the files that are uploaded onto the solution or downloaded onto a device. For instance, an employee could choose to download and share a file with a third party. Eliminate risk by finding out more about Office 365 data loss prevention, and how you prevent sensitive data from being shared unknowingly to a third party, and why you should enforce consistent DLP policies across cloud services.

  1. Secure Your Intellectual Property

If you want to secure your company’s innovations and ideas, it is imperative to protect your intellectual property. If you fail to do so, other brands can reap the benefits of your inventions, and you’ll lose your industry advantage. There are a number of ways you can protect your intellectual property, which will ensure you maintain your market edge and enjoy a healthy profit margin.

Before you launch your new venture, take the time to educate yourself on the different ways you can protect your inventions and ideas. For example, a patent will prevent others from creating, using or selling your invention or design. You can file an application for a patent with the US Patent and Trademark Office (USPTO). Other options will include copyright, which protects the original works of authorship, or a trademark, which can protect a word, phrase, or design. The earlier you secure your intellectual property, the fewer headaches you’ll experience once your business is up and running.

How Digital Marketing Helps in Getting a Higher ROI?

If you have not been living under a rock, then you must have an idea about what digital marketing is all about. While there are businesses that still follow the conventional way of marketing their products and services, there are few others that are slowly incorporating the process of digital marketing for selling their services via the online mode of marketing. For the uninitiated ones, digital marketing is – “The marketing of products or services using digital channels to reach out to consumers.”

Till date, all the businesses that have implemented digital marketing tactics have attained an impressive ROI. If you are wondering how it helps and how to go about increasing your revenue digitally, then here are certain pointers, which will help you understand this better.

Increase Your Customer Reach

While the traditional method of sending out flyers to all the nearby locations is still in trend, it doesn’t guarantee that you would be reaching out to the targeted customers. On the contrary, digital marketing methods like social media marketing and online advertisements are usually targeted and are delivered to customers who generally find the information relevant. On the basis of consumer behavior online, the targeted customers can be easily tracked and potential leads are generated to help you convert them into sales in a better way. Almost every digital marketing agency in India is well experienced to help you reach your customers in the most optimal way possible.

Track Your Competitors’ Progress

Implementing digital marketing tactics in your business is actually an investment in a way wherein you can track your competitors’ progress easily. Although it is not advisable to copy anyone’s strategy, tracking the competitors’ behavior in terms of capturing the market can help you formulate your strategies in a better way and come up with updates in your products and services to attract more customers. If you happen to have nice strategies but your website is not quite visible to your customers, then you may approach an SEO company India to help you improve your website rankings so that your visibility increases and more customers can avail your products and services.

Improve Your Online Reputation and Maintain It

If you are selling products and services both offline and online, then you must have dealt with irate customers who had certain problems with your products. There may have been a few instances wherein your competitors might have spread a negative word about your product quality to take advantage of the situation. If you happen to maintain your visibility online, it is very important to uphold your brand image and deal with irate customers tactfully so that they are satisfied with the resolution provided and are happy with continuing services.

Since this is the age of digital marketing wherein all the information is available online, you need to ensure that your brand image is impeccable in the online industry. Once that is intact, you will see more conversions online since online users tend to go by the reviews and ratings provided by consumers online. If that is good, then in no time you will see improvement in your business’ ROI. If you are intimidated by the online reputation management, then you can hire a digital marketing agency in India, which will help you maintain your reputation in the market.

Upgrade Your Services as Per the Current Demand 

When mobile systems where getting upgraded, certain companies didn’t change/upgrade their systems and followed the traditional suit and suffered big time. If you happen to implement digital marketing tactics in your company, then your team will be on the lookout to continuously upgrade the services to meet customer expectations. It allows you to take up the customer feedback and if found feasible the changes can be implemented to stay on the top of delivering quality products always.

These factors, if dealt with religiously, will help you improve your service quality and interaction with the customers and in no time you will see an improvement in the ROI of your business. If you need assistance to improve your service visibility, then you can hire a good SEO company India to improve your visibility online.

Small Niche Blogs Making Money

While the biggest reward of blogging is the fact that you can share your thoughts with the rest of the world, there are also other things that some people hope to achieve. Maintaining a blog can be quite expensive, especially if you spend money on promotion and web design. That is why making some money from your blog is often necessary to keep it online. Here are my thoughts about blogs targeting a small niche, and their ability to make money:

  • You have a small audience, because you just target a particular niche. This does not mean you will not have many visitors, but you need to keep this in mind. You have to focus in order to avoid writing off-topic posts.
  • There are not many affiliate programs to choose. On the other hand, those which will really fit into your site can give you a big profit. It is all about targeted advertising.
  • It might be harder to have other sites linking to you, so consider link exchanges with sites dealing with a similar topic. Such sites may be very pleased that you are suggesting a link exchange, as they probably do not receive such a request very often. On the other hand, sites dealing with very popular topics might have a lot of competition, and may not be that eager to agree to a link exchange.

Remedy For a Workaholic’s Eating Dilemma

For business owners, it’s a widely known fact that they are the hardest workers in the company. While the staff get their scheduled breaks and plan their hour lunches, owners trudge through the day barely able to sneak in that cup of coffee. Even if you can’t remedy your long hours and heavy workload, with a little planning and preparation, you can control your food intake and ensure that you don’t get too run down or sick.

Plan Ahead

Taking a couple of hours to plan and shop for healthy meals makes the week of hard work ahead more enjoyable and easier to accomplish. Forget grabbing fast food or a large meal on the way home late at night. Make a trip to the grocery store and immerse yourself in all of the beautiful delicacies available to you. The colors, textures, and flavors will delight your senses long after your shopping trip, as you indulge in them all week long. Plan meals around

  •          Morning smoothies filled with fruits and vegetables for healthy energy and lots of vitamins
  •          Lunch salads packed with greens and proteins to get through the day
  •          Dinner meals filled with healthy carbohydrates and lean meats to help you sleep

Steal An Hour or So

After shopping, it’s time to package your meals for the week. Figure out your breakfast smoothies and set the ingredients aside for easy assembly in the morning. For lunches, fill a week’s worth Mason jars with your favorite items, start with the dressing and continue with the denser and hardier foods toward the bottom. Finish with the greens on top. When sealed properly, they will last all week.

Finally, chop and cook all of your dinner foods together. Make a powerhouse of vitamin-rich vegetables, carbohydrates, and meats all cooked in olive or coconut oil, or both. Fry or roast everything together. Once cooled, divide it up into individual serving containers and store. Freeze several and leave a couple in the refrigerator to start your week. If you follow these steps along with other healthy tips, you will find that you are taking care of yourself while you care for your business.

It really only takes a few hours on the weekend or whatever precious time you have away from your company to take better care of yourself. Planning, shopping, and cooking not only help you through a grinding week of deadlines and hunger, it’s very satisfying to know you are eating well and balanced and that it has been all laid out for you.