4 Ways to Make Your Nail Salon Stand Out

If youre opening a nail salon or just want to give yours a more competitive edge, then you need to make your salon stand out. There are probably other salons in the area and it may be difficult to set yourself apart from the rest. However, with some simple strategies, you can make sure you have the competitive advantage. Use following these tips to give your salon an upgrade.

1. Develop a Signature Manicure

If you want to stand out in a crowd, you need to be unique. Think about creating a manicure that is exclusive to your salon. Whether this is a unique set of treatments or a design that only your staff do well, be creative and get the word out! If youre looking for some ideas on how to make a design your own, sites like Design Authority offer tons of nail design tips and instructions. Theyll help you find out more about creative designs and you can tailor their ideas to your own salon. You can view site by visiting Designsauthority.com.

2. Offer Sharing Discounts

After all, sharing is caring, right? If you offer your customers a small discount by them bringing in a friend, you can double your customer base in a few months. These discounts should be exclusive and make sure to offer them to your satisfied customers as a part of your marketing strategy. This may be something like half-priced nails or even an extra treatment or upgrade for both the customer and their friend.

3. Offer Loyalty Discounts

For people who get basic manicures or simple designs, they may not see much of a benefit of loyalty. However, offering a loyalty discount is a good way to keep them coming back to your salon. Consider offering discounts for return customers. Some salons will have loyalty cards that may offer a certain discount every few appointments or a free manicure for every seven visits. Find out what your customers want and try to provide it.

4. Do Your Research

You may already know a great deal about the business, but chances are, there are still things that you can learn. If you want to know how to give your business a competitive edge, then its time to see what the best in the industry are doing.

Do your own mystery shopping at some of the top nail salons in the area. Book as a client in successful salons and note how they treat customers, the services that they offer, and the experience of having your nails done there. You may be surprised to find out that you need to make some changes in your business to meet the same standards. Even if youre not on the cutting edge, you can learn a great deal about best salon practices.

These four tips can be used by salon owners to turn their business into a popular spot. Whether youre starting out or just want to be more competitive, you can use these effective solutions to grow your business. Use this advice to build a strong and expanding customer base.

Accidents in Business

Every day, people suffer from all sorts of accidents that happen to them in all sorts of places. It would be impossible to spend your entire life without leaving your home, so the best strategy here is to practice extra caution and stay alert and aware about the dangers that can happen to you literally anywhere.

If you are a business owner, here are some examples of possible accidents that might happen to your employees either in your own business or outside.

1. Slip and fall. This type of accidents happen usually in winter when the roads and sidewalks can be slippery, but you would be surprised to know how many of them can actually happen in the summer time for example near a swimming pool when the surface can be extremely slippery. Wearing the right type of shoes instead of walking barefoot is probably the best way to avoid this sort of accidents.

2. Wrongful death. If you are in the medical industry you probably have heard this term before. This is something that a Doctors Hospital accident lawyer deals with on a daily basis. This is probably one of the most difficult things to deal with. If you employ doctors or other medical professionals, you want to ensure that they are suitable for the job they are to perform. But even they can make a mistake from time to time that can result in the death of a patient. It is always best to be prepared that such things might happen, and it is best to know how to deal with them.

3. Construction accidents. If you work in the construction industry, from time to time you will have to deal with this type of accidents. The best way to prevent them is to make sure that your workers are fit for the job, that they don’t show up to work drunk, and that they know a lot about safety in the workplace. The right type of safety training at the right time can significantly reduce the chances of accidents. Make sure that you send your workers on such training sessions as often as possible.

It’s All About Your Location

I am sure that you have heard it before: location, location, it all matters so much. You will find business owners who firmly believe that location is everything. In some way, location matters a lot, but good location also comes at a price. If you want to #LoveYourLocation you might need to be willing to pay more for it.

If you go to places such as www.pallmallestates.co.uk/industrial/ you will see that there are many great choices you have for the location of your business. If you don’t mind being away from your potential customers, being on the outskirts of a city should not be a problem. On the other hand, if you rely on the presence of your customers then being as close to the city centre and various shopping amenities should be absolutely paramount. Ultimately, the choice is yours, but you just have to make sure that you know exactly what you want.

It turns out that your customers are not the only people you should be concerned about while choosing your perfect location. Your employees matter a lot as well, because happier employees mean better productivity and overall morale of your company. For example, you might want to choose a location that is close to a train station or a popular bus route. This way your workers will find it easier to get to you on time, and this way you will increase their happiness.

People love their coffee and lunch breaks. That’s another thing you will need to take into account while choosing the location for your business. Are there enough amenities to ensure that everybody working for you is happy? Many people might not have enough time to bring their packed lunches with them, so giving them an opportunity to be able to quickly buy something is a great way to ensure that they are going to stay happy.

Lastly, your employees might want to shop after work. Being close to stores is a good way to make sure that your workers are motivated enough to show up to work the following morning.

Entrepreneurship 101: How To Make Your Business Ventures Successful

If you’ve decided that you want to be an entrepreneur, you need to have a business-building plan in place at all times. Doing so will empower you to operate in a strategic, systematic way that facilitates company growth. Below you’ll find just a few of many strategies you can implement to make your business ventures successful:

1. Focus On Internet Marketing.

As many adverting experts know, internet marketing can be one of the most effective strategies that entrepreneurs deploy to grow their organizations. This is the case because internet marketing can be relatively cheap while simultaneously yielding substantive results fast. For example, if an entrepreneur launched a Twitter campaign and had their key tweets retweeted enough times, the brand could go viral. Going viral is a process in which millions of people are exposed to a brand’s content in a matter of minutes or hours, and the process can send conversion rates through the roof. Note that social media optimization techniques like Twitter campaigns are not the only digital marketing strategies available to entrepreneurs. Other strategies include search engine optimization and web design and development.

2. Implement Self-Development Strategies.

In addition to focusing on internet marketing, make sure that you concentrate on the implementation of self-development strategies. These strategies will help you become a smarter, healthier, more emotionally intelligent individual who can consistently make prudent decisions. These decisions will optimize your personal life while also pushing you forward in the professional sphere. For example, a self-development strategy like having a green smoothie for breakfast every morning will likely boost your energy levels and productivity throughout the course of the day.

3. Get Your Equipment In Optimal Condition.

One final strategy you can implement to make your entrepreneurial endeavors successful is getting your equipment in optimal condition. Doing so will help prevent mechanical breakdowns and health and safety risks. If your company makes use of spray type deaerator services to keep your machines in great condition, know that the professionals of Kansas City Deaerator Company can help you.


Three entrepreneurship strategies that can help you grow your business are outlined above. Start using them now so your business can become increasingly powerful, profitable, and progressive!

Choosing the Best Commercial Insurance for Your Business

Regardless of what type of business you own, you will want to make sure that you are covered with adequate insurance to reduce your liability from any unforeseen events. Since there are many insurance companies around, you can simplify your search by focusing on a few things. Make sure your next insurance company offers these three types of coverage: car insurance, property insurance and general liability coverage.

Commercial car insurance
Commercial car insurance palm coast fl can provide the right plan for your business regardless if you have just one company vehicle or a whole fleet of cars. Car insurance coverage can be tailored to meet your needs if you transport customers in your vehicle as your business. If you only use the company vehicle for business errands and do not transport clients in your car, the coverage can be tailored for that as well.

Property insurance
Whether your business is a small one room suite or a multi-level complex, you want to make sure your insurance company can provide property insurance that covers your business. In the event that your property is impacted by a natural disaster or even vandalism, you will want to make sure your physical property is protected, but also confirm that the policy can cover things such as inventory, computer systems, furnishings and loss of income.

General liability
Accidents and mistakes are known to occur in virtually any business regardless of how many policies and procedures are in place. Unfortunately, mistakes can lead to lawsuits that can greatly impact the financial well being of your business if you do not have a general liability policy in place. General liability coverage can cover issues such as negligence, slander and personal injury to name a few.

Ultimately, in order for you business to avoid the risk of loss from a natural disaster, accident or human error, you need a trusting insurance company to provide the proper coverages. Three types of coverage to look for in your next insurance company include: commercial car insurance, property insurance and general liability coverage.

Creative staffing

Offices in the Boston area that specialize in creative work, like design, advertising and architecture, usually depend on keeping several projects in development at the same time. This can cause some challenges for those in charge of management and hiring, as keeping a smooth work flow is really an art, especially when deadlines and the amount of work coming in get unpredictable. If there is too little work, things can get slow and you have paid staff sitting around with little to do. If things get very busy and hectic, the danger is in having permanent staff members so overworked they reach burnout levels, and costly mistakes start to happen. All of this is quite a balancing act, but it can be done well.

Getting The Right Balance

Knowing ways to get creative staffing boston area is crucial in running an effective design office. Many of the most successful offices have made an art of achieving that special balance of staff, so that the office work flow can be accomplished effectively. For many of these offices, the key is in having a great talent recruiter they can count on to find top talent that can come in and help on a temporary basis. Many creative professionals prefer to work on a temporary basis so they can keep a more flexible schedule. Still, some of these creatives may also be open to taking a permanent position if the situation seems right, so getting to know someone on a temporary work basis can be a great way to see if they are a great fit for a corporate team.

Running a successful office is all about creative problem solving. The good news is that help if out there, and having a great recruiter you can count on can help solve all your staffing challenges.

New Investors Guide to Differentiating Stocks from Bonds

Finance has numerous subdivisions. At times, it seems a bit hard to keep up with all the nuances involved. When it comes to investing, there are lots of jargon that one needs to be adept with. Stocks and bonds are two of the most commonly heard terms in the investment world. Interestingly, not many people can ably distinguish the two apart. We provide the break down on just how the two terms are applied in the contemporary business scene.

Stocks Buy Ownership, Bonds Buy Debt

Stocks stand for a piece of ownership in a listed company. Usually, stocks are referred to as equity. Companies that have gone public like General Motors, Google and Netflix sell their shares to the masses. To acquire those shares, you need to part with some cash that would facilitate the listed companies to further advance their agenda. In retrospect, you get a slice of what the company is worth.

Should the listed company make a killing, and profit from their ventures, you stand to gain a considerable increment in ownership value. If a company tanks, then you lose a stake in your ownership value. At time, companies face complete meltdowns and capsize. When that happens, one can lose everything altogether. Generally, stock prices tend to fluctuate overtime depending on how well the company is performing.

When one makes a bond purchase this means that, they are dedicating their funds to loan a company/government money. Thus, instead of making an investment in a company as in the case of stocks, one gives out money and they are repaid back in terms of interest. The interest paid out is also referred to as coupon. Usually, coupons are paid out at set dates and intervals.

Bonds often have maturity dates. The value on the bonds is heavily dependent on what the interest rates are like. Thus, one can get more or less depending on the value of the interest rates. Given the vagaries of bonds, they are called fixed-income securities. One can ably acquaint oneself with the intricacies of the financial world by checking out Overheadwatch.com.

Stocks are Riskier

While one stands to make a killing once their investment choices work out, theres also the very real possibility of making losses. Not every company is Google or Netflix, investing in some startups can prove to be a money-losing venture. Thus, one needs to conduct thorough research on a companys method of operation before dedicating funds to that enterprise. Feasibility studies can help shed light on so many factors that can influence the general outcome.

Statistics shared by Zacks, stocks have earned between 9.18% annually from 1959 to 2008. On the other hand, bonds have a return of 6.48% in the same period. While the data shows that stocks have the upper hand on bonds, the devil lies in the detail.

Careful analysis reveals that large percentages emanate from the most successful companies. Of course, several companies tanked along the way and disappeared with vast sums of peoples monies. As a rule of thumb, never invest all your funds in a single company.

Office Space Overhaul – Making Your Workplace Work for You

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Do you feel like your workspace is too small? Do you have trouble manoeuvring around the office? If so, you need to look into finding a more substantial office workspace. A great way to increase your workspace that is reasonably priced is to investigate virtual offices and executive suites. Servcorp office space is available in many cities around the United States as well as in multiple countries.

Virtual offices and executive suites are a great solution to a brick and mortar building. There are many benefits and advantages to using executive suites.

Lets take a look at some simple ways you can make your workplace work for you and bring you closer to achieving your business goals.


A usable workplace is a needed commodity in every business small or large. Where you perform your tasks and accomplish your reports makes a significant difference in your well-being and state of mind. Traditional office space makes it difficult to get work achieved due to the size, noise, and other aspects. In a virtual office, particularly an executive office, you can go to a quiet meeting room or boardroom to get your work done. You also are afforded a large lobby area for guests and clients as well as a massive area to perform all your duties in.


Another way to make your workplace efficient is with technology. A traditional office has internet service that could be slow depending on the number of users on at a time. You may also have office equipment that is older and needs maintenance or repairs as it has performed well for much of its life. In a serviced office and an executive suite, you get the industry standard high-speed internet with fibre connection of up to 1 GB. You also receive free Wi-Fi and free calls across the many virtual office locations.


A productive workplace needs employees who are highly trained and can communicate efficiently. This includes the receptionist. With Servcorp office space, you will receive a dedicated, bilingual receptionist for your use. He or she will answer the phone using your company name. She will answer all the telephone calls that come in; there is no call centre that your phone calls will be forwarded to.

In addition, you will have a full IT support team to answer any questions you may have twenty-four hours a day about your high tech printers, copiers, and secure faxes. There are also two Servcorp employees to assist you with your business when using virtual office solutions. Lastly, there is a mail and delivery courier to help you with all your packages and deliveries.


The last vital consideration when needing to make your workplace work is the money it costs to do so. Whether you are a small business or a huge success, you still need money to market and make your company thrive. The last thing you want to do is throw your money away by signing a multi-year lease on a workspace that costs too much for not enough space. With executive suites, you can pay month-to-month rather than sign a contract. Your money will be well spent as you receive so many more amenities with a virtual office than you do a traditional office. It is definitely worth checking into!

Why Is It Essential To Have Your Workspace Efficient?

To have a thriving business, you need to be organized and efficient. You do not want to lose any clients because you did not follow up due to clutter or disorganization. You need a workplace that is both quiet and roomy; somewhere you can accomplish the task at hand.

This can be accomplished using virtual office solutions, in particularly, executive suites. You will have a more efficient workplace due to the high-speed internet, well-trained staff members, beautiful lobby and views of your chosen city, and the cost-savings you will be incurring. Investigate executive suites from Servcorp today!



The mistake many small business owners make is assume that their marketing strategies cover the public relations end of the business as well yet while the two can be combined into a single department to reduce overhead costs, each requires its own strategies.

Public relation is concerned with connecting a companys image and brand with the general public (not necessarily target customers) and building its reputation while marketing targets specific population segments with the goal of generating revenue for the company. The two need to work hand in hand but with different strategies for the best results.

As an entrepreneur, you want your business to appear in newspapers, TV, social media feeds and blogs in a way thats is not direct advertising. You want the public to talk about your brand. Thats PR!

With ad avoidance becoming a problem for many businesses, public relations is the way to promote and grow your businesses. People love stories and you should take advantage of this to influence the public through stories in the right channels. This is what public relations is all about: using stories to influence peoples perceptions. You need PR to connect with the masses.

Below are a number of public relations strategies for your small business.

Hire a PR firm

You save quite a lot in salaries by hiring a PR firm to help your business instead of having an in-house team. If you are a small company then you want to your operational costs to a minimum as you work on building and growing your business.

By hiring a Pr Marketer, you actually get a bargain since you get the best professionals with the richest networks in the business for a fee. They will assess your companys needs, put in place the suitable strategies and use their connections in the industries to place your stories in the channels with the customers that would be interested in your products.

They will write your stories in a way that are compelling and appropriate to several media like print and TV.

Have a blog

Its 2018 and your company should have a website. If you dont have a website already, have one developed as soon as possible. There are millions of people on the internet and for sure, your business would want to tap into this segment. A website gives your company an online presence and with a few content marketing strategies can even grow your brand and boost your sales.

Have a blog section on your company website where you handle FAQ, product review and write market-related articles. This is one way of connecting with your customers.

Press release

As the name suggests, a press release is a story or information about your company that is specifically targeted at the media. You can have your in-house team or the PR agency do the story.

If you have built a good brand online then you simply publish the story on your website and social media platforms and mainstream media will pick it up.

Getting Help With Capital Management

You may think that getting help with capital management is easy, but it depends on what level of capital you are concerned with and what projects you have in mind. If you want investment advice on commercial real estate private equity funds that focus on debt strategies, there is no shortage of companies that say they can help you, but how do you know which ones you can trust?

Finding The Right Capital Management Company For You

When you are dealing with large amounts of money, you need to know you can trust the advice you are being given. Taking a close look at a capital management company website will give you much of the information about them you need, and if it doesnt, steer clear of using their services.

For example, the website of Pembrook Capital Management hides nothing about them at all. It tells you who leads the team of experts, when the business started and the areas they specialize in. You can even look back at some of the press releases to see what deals they have arranged in the past, so you know you can trust them to set up the right deal for you.

With assets in many parts of the US, Pembrook Capital Management has sourced and reviewed over $19 billion of commercial real estate investment since 2007.

Commercial Real Estate

Commercial real estate prices in the US have more than doubled since the financial crisis of 2009, making it a sound investment in recent years. The challenges facing the US economy after the crash are well-documented, high levels of debt, low productivity growth, and an aging population being just three of the biggest problems. In spite of these challenges, the economy will improve, and one way to gain direct exposure to that improvement is by investing in commercial real estate.

As an asset, commercial real estate offers investors advantages relative to other types of assets. It offers investors an attractive return potential that is reasonably safe from the daily ups and downs of stocks and shares, and this is largely because it is not traded on the public markets. As a result, a direct investment into commercial real estate is sheltered from the short-term market events.

If it is a short-term investment you are looking for, commercial real estate might not be your best option. It can take a while to sell, but for those who are after more long-term investment solutions, they stand to reap the benefits of their patience.

There is also the option to gain an income from real estate investments in the form of rents. This can help to meet other liabilities while the investors are waiting for the property to be sold. In some cases, it is found to be a better option and the real estate is taken off the market. Of course, there are headaches with renting out commercial real estate, and for some people, it can be too much hassle. There are rules and regulations to follow, and these can differ depending on which state the property is in. Tenants themselves can be troublesome, and if they do not pay their rent, it can be difficult to make them vacate the property. If it is up for sale, this situation can affect the realizable value, which is the opposite of what the investor wants.

Investing in commercial real estate can either be done as a direct investment or an indirect investment. Institutions tend to look for alternatives to direct investment because of the large amount of capital needed to build a reasonable portfolio, and often-private funds are considered because they can have the same advantages as direct investing.

Investment return figures calculated over the last 25 years show an average return on commercial real estate investment of 9.2%, and when you take into account that in its worst year back in 2009, it lost 22.1%, it shows how well it normally does. In comparison, corporate bonds averaged a growth of 6.7% over the same period.

Foreign Investors

The number of foreign investors buying and selling commercial real estate in the US is rising. Although it is said they tend to deal in the smaller commercial properties, the economic growth of the US, even though it is at a modest and steady pace, is a contributing factor to making it an attractive option for investors from other countries. Economic growth might not be fast, but compared to the rest of the world, the US remains one of the safest bets for foreign investors.

Commercial real estate seems to be the popular choice for them because it is a safe investment when they are looking to diversify their portfolios to generate returns outside of their own country. Nearly two-thirds of the foreign investors in 2016 were non-resident in the US, with large numbers of them being from China, Mexico, the UK, and Venezuela. Most of them purchase the commercial real estate as an investment, but there was a small proportion that purchased property for their own business.

Get The Expert Advice You Need

It does no matter if you are thinking of investing in a small commercial property or a very large one thats worth millions of dollars: you should always get advice from experts in the field of commercial real estate. It is far too easy to make an error and end up with something that will not make you the money you expected. Working with the professionals, that is far less likely to happen. Even simple things like location can make a huge difference as to whether a piece of commercial real estate is a good investment or not, and the experts will have the knowledge and experience to be able to advise you accordingly.

The only other thing that all investors in commercial real estate need to consider is the tax implications. This depends greatly on so many different factors, and also on personal circumstances, so this is something else you need to discuss with experts.