Business owners who are attempting to cultivate a strong ecommerce presence should know that the development and maintenance of an incredible website will help them realize the goal. Read on to learn about web design and development strategies that you can begin to utilize for the purpose of growing your business online:
1. Focus On User Experience.
User experience has become an increasingly common term within many business marketing communities. This is the case because more marketing mavens have come to understand that when prospects and consumers have unequivocally positive experiences with a brand, they are much more likely to buy the business owner’s products over and over again. Luckily, there are many ways that you can go about optimizing the user’s experience. One is by making it easier for them to shop when they go on your website. Online shopping cart software is just one of many resources you can use for this purpose.
2. Do Keyword Research.
Another strategy you should use to rank higher in the SERPs is doing keyword research. This research is important because it will help you see which words and phrases people are entering into the search field when they start looking for the types of products that you offer. Once you know what these words are, you can systematically incorporate them into your product descriptions, title pages, and headlines.
3. Use Speaking URLs.
Remember that the urls you use can play an integral role in determining how your product pages rank. For this reason, it’s important for you to use speaking urls. Speaking urls are those that provide the reader with information regarding the site that they’re going to.
An example of a speaking url would be www.readmybook.com/harry-potter-and-the-sorcerers-stone. The title of the book is in the url, and this provides readers with a clear understanding of what type of product page they’re headed to. In addition to being convenient for the site user, this technique ensures that you’re creating a unique profile for the search engines. Remember that originality is important to Google.
Another speaking url example would be http://members-of-congress.insidegov.com/l/357/Mike-Crapo. The topic of the page is Senator Mike Crapo. The url announces this fact by including the name “Mike Crapo.”
4. Prioritize Usability.
One final strategy you should implement to rank higher in the SERPs is prioritizing usability. Specifically, make sure that your site visitors have an excellent experience on your product pages which involves being able to easily move from one page to another without complications. Another part of the user experience optimization process is making it easy for online consumers to make purchases. Luckily, there are hundreds of strategies you can implement to make your site as usable as possible. One is the use of responsive web design techniques which ensure that people who use mobile devices can easily access your product pages.
If you’ve decided that it’s time to design your website in a manner that engenders optimal placement in the SERPs, you should begin implementing strategies for success right now. Some of the strategies that might prove particularly beneficial to you include focusing on your user experience, doing keyword research, using speaking URLs, and prioritizing usability. Start using these techniques now so your business can begin to thrive online!