Online Reputation

Good online reputation can be very useful when it comes to business relations, or even when it comes to our daily lives. Is it possible to manage our online reputation? It seems that it is, but the price is $88 per month. I am talking here about a tool that scours millions of blogs, news sites, images, and videos for you to track your name, company brands, industry trends, and news about your competitors. This tool allows you to search for any keyword or keywords, and makes it possible for you to indicate with what words you want your keywords coupled. It also allows you to specify which words to exclude. The results can be saved and emailed to anyone. Having said that, I do not really see the reason to pay so much money for this tool, but companies that are interested in their reputation will probably benefit from it a lot.
Anyway, I wonder if the company that I am discussing was able to detect that I wrote this post about them. If they care about their reputation, I am sure that they are monitoring who is writing about them and what this person is writing. It might be fun to check who is writing about me.