Business Podcasting

I have heard of many cases of people who got turned on to podcasting. Podcasting for your business can be a great idea not only to promote your company, but also to do something interesting. Imagine how many people drive to work every single day. Many of them are bored to tears not listening to anything while driving. For many people, however, listening to podcasts can be a great way to pass the time. If you do not feel like creating your own podcasts, you can at least listen to some podcasts created by some other business people. I am sure that you will find something useful if you spend some time looking for it.

Hobby and Home Business

Most people I know do not like their jobs. Only a handful of people actually like what they do. It would be difficult to find people who are passionate about what they do. Once you find such people, you can at least know that liking your job is indeed possible. One way to like your job is to have a home business. The thing about home businesses is that you can choose to do whatever you like. The only challenge is choosing a product or service that is going to sell. You will make money from your home business only if there is a demand for your particular products or services.

Use of Business Cards

Everybody knows that a businessman needs business cards to conduct business. If you try to compare various ways to promote a business, you will discover that business cards are indeed one of the cheapest ways to promote a business. The question is how to distribute business cards. Probably one of the most obvious situations is after closing a deal or when you just made a sale. What is the right amount of business cards to hand out? It is at least seven or eight. One business card is not usually enough to make a difference. You need to give a person more than one so that the person will have enough of them to give to other people if an opportunity arises.

Online Reputation

Good online reputation can be very useful when it comes to business relations, or even when it comes to our daily lives. Is it possible to manage our online reputation? It seems that it is, but the price is $88 per month. I am talking here about a tool that scours millions of blogs, news sites, images, and videos for you to track your name, company brands, industry trends, and news about your competitors. This tool allows you to search for any keyword or keywords, and makes it possible for you to indicate with what words you want your keywords coupled. It also allows you to specify which words to exclude. The results can be saved and emailed to anyone. Having said that, I do not really see the reason to pay so much money for this tool, but companies that are interested in their reputation will probably benefit from it a lot.
Anyway, I wonder if the company that I am discussing was able to detect that I wrote this post about them. If they care about their reputation, I am sure that they are monitoring who is writing about them and what this person is writing. It might be fun to check who is writing about me.

The Use of the Word “Free”

Many marketers use the word FREE in their ads. They believe that this is the right strategy that is guaranteed to attract more customers. I am aware of the fact that some people abuse the word FREE and lie at the same time. They claim that something is for free while in reality it is not. Misleading your customers is not the right thing to do in my opinion as it can lead to disappointment. Your customers will be disappointed once they land on your website to discover that something is not for free even though it was it was promised for free. You can use the word FREE at your own risk.

Spyware Problems Cost Businesses a Fortune

Spyware is a very dangerous thing to encounter, especially if work efficiency drops because of it. Spyware can cause pop-up windows or even major data-breach threats. It has been estimated that spyware causes serious network downtime at more than 25% of small and mid-size businesses. This might be in particular very harmful for small business, as the time to resolve a problem caused by an infection takes on average two and a half days. It has been estimated that the cost of dealing with spyware infections amounts to thousands of dollars per year. One would think that with so many anti-spyware programs available, the threat of spyware infections is minimal. However, recent studies show otherwise. The problem is that with every new software created to fight with spyware, spyware creators get smarter. They are capable of creating malware that is very hard to defend against.

I predict that the fight between spyware creators and those who want to prevent spyware from attacking our computers will continue endlessly. That will be the case unless the government will take some action to penalize spyware creators in a stricter way. Until then, we can expect that spyware will continue to attack our computers, and we have to be skilled enough to recognize it. If you want to be protected from spyware then you should have at least two different anti-spyware programs installed on your computer. Spyware is a real threat and we should acknowledge that.

Making Money on the Internet that Pays

Many people are looking for ways to make some extra money. In such a case it is definitely a good idea to have multiple streams of income. That is why I thought that I should give you some ideas how to achieve that goal. Here is a list of common ways webmasters earn money:
• Selling ad space. This is a good idea for larger websites with many visitors. You will probably not earn a lot if you have very few visitors. That is why this may only be an option for more popular websites.
• Product sales. This depends how good you are at selling and marketing. You will need to convince your visitors that the products you sell are worth buying. If you put some work into SEO, then those Internet users who search for some products using search engines might stumble on your website.
• Pay-Per-Click Ads. If you integrate your ads in a clever way, this will maximize your income. It is probably the most popular way to get extra cash. Of course, you may need to blend in the ads properly and have a lot of traffic to earn a lot of money.
• Affiliate programs. Many people are making a lot of money with affiliate programs. Of course, how much you earn will depend on your marketing skills.
The order I listed different ways to earn money is random, and what will be the main source of your income depends on your abilities, interests, and probably the niche of your blog.

Charities and Blogging

Some time ago there was a survey conducted among the largest US charities. They were asked whether they use blogging as means to raise funds, and make their prospective contributors aware of what they are doing and why their support is necessary. Over one third of those charities have already embraced blogging, and even more are expected to join soon. Most of them use at least one of the social networking tools available on the Internet today. It looks clear that the future of blogging is bright, as more and more people and organizations decide to blog. On the other hand, the competition among bloggers is growing as well, so it is up to you how many of readers you are going to attract to your blog. It seems clear that blogging has become a powerful tool.

Customer Retention

When it comes to businesses, all of them want to have as many customers as possible. They have many methods of looking for and obtaining new customers, but unfortunately some of them forget about one thing. They forget about the importance of customer retention. I am sure that many of us encountered customer service that was not helpful at all or perhaps even rude. Companies like this forget that it takes ten times more money to obtain a new customer rather than to just keep a current customer happy. Consumers are not that demanding but they are not going to allow business to mistreat them. If you are a business owner, make sure you pay special care to customer service and make sure that you appreciate all of your customers.

Small Projects

Did you know that most small businesses go bankrupt within three years after being established? I do not want to discourage you from starting a small business, but I want you to remember that starting a small business will require you to remember about many small things. Starting a small business requires a person to not only think about the bigger picture, but also about many small details such as ad opportunities, sales, or accounts. The problem is that many new business owners want to participate in large-scale projects. They want to make money fast and they want to sell large amounts of products fast.

-If you are a new business owner, do not forget that handling small projects can help you make money too. Do not turn somebody down only because he offered to buy one item from you or that somebody asked you to offer him a small service.

-Remember that if your business goes well, there will be time for bigger projects. Learn to do small projects that will prepare you to handle bigger projects.

-Always remember that small projects add up. It is sometimes better to have a few small clients rather than have one bigger client. If you have a few small projects, you also have a chance to diversify the risk in case something goes wrong. If you lost your only big client, you would be left with nothing.