Why Your Business Needs a Great Logo

If you are a business owner, perhaps you are wondering why you really do need a logo. Here are the five best reasons your firm needs a great logo to succeed.

Check out these top company logos. I’m sure that you recognize exactly which company they are without having to read their company name. In fact, it’s been estimated that over 99% of people on the planet can recognize the brand names such as Apple, Coca-Cola, McDonald’s, Nike and General Electric just by glancing at the logo design.

Brand logos are the world’s most valuable real estate. This infographic illustrates that fifteen (15) Vatican Cities are worth one (1) facebook logo!

You want your business brand to be as recognizable as these major companies so you need a great logo.

Your logo creates your identity

Logos are as old as this country when western cowboys branded their cattle to distinguish ownership the genesis of modern-day business logos began.

Your logo should act the same way as these brands when you printed on your products, your business cards, your websites, your social media profiles to show your distinct ownership of that content and brand message.

You can use it to tell your target customers all about the type of company you are, your culture and values, the types of products and services you offer and the unique benefits that you offer your customers.

Introduces you to new customers 

in today’s full-color world people are naturally drawn to interesting designs and colors. Use the trait of human nature to attract your new customers. So whether you use your logo for signs on the street front or packages on retail store shelves your color, symbols, illustrations act as hooks to grab the interest of buyers. Think of it as silent salespeople just waiting to persuade buyers to purchase your product as post your competitor.

Stand out from your competition

Many competitive industries are crowded with lots of different businesses you want to stand out and above your competition. A distinctive logo can accomplish that well. How many pizza parlors in your area have a slice of pizza as their logo? They all seem the same, don’t they? Instead be the pizza parlor that has a different attractive and compelling logo to get more takeout orders. A good logo should dare to be different.

Builds loyalty to your company brand

Every successful business works hard to build brand loyalty create repeat customers for their friends and family and generate buzz products. By having a familiar logo that satisfies customers recognize is vital in brand loyalty promotion.

Promote everywhere

When you have a great logo that reflects your company culture and communicates your brand message use it literally everywhere to promote your company beautifully.

Prominently display your logo on your website, social media pages, emails, brochures, business cards, store signs, receipts, T-shirts and many more any location you can think of where your target customer see your brand message.

Now that you are convinced that your company needs a great logo read this 99designs reviews based on her verified customer experience to see how design contest sites can build your business.

 

 

 

Staying Safe as a Motorcyclist

Driving a motorcycle can be a wonderful experience that is second to none. This is why so many of us opt for it as opposed to driving a car. Staying safe as a motorcyclist can be a challenge though. This is why if you happen to be in an accident make sure that you react to it. Often, contacting a motorcycle or a car accident lawyer should be good enough to ensure that you get proper compensation for your suffering. Having said that, here are some tips that can increase your safety on the road as a motorcycle user:

1. Always wear proper gear. Wearing a helmet is an absolute must, but there are some other gear elements that can be helpful such as boots or leather trousers that can greatly reduce the chances of injury. Even in the summer you might want to wear a long-sleeved jacket that can protect you further.

2. Make sure that you are visible to other road users. If you absolutely need to wear black leather, at least place some reflective stickers on your helmet or on your bike. Do no t try to blend in with the road, but rather take steps in order to stand out as car drivers or truck drivers might have problems seeing you.

3. Drive defensively. Remember that you are vulnerable and that your actions can make a huge difference. Don’t try to stay for too long in other vehicle’s blind spots, but rather make sure that all other road users are alerted of your presence. Don’t forget to use turn signals when turning or changing lanes. This way you will give other drivers an idea what you are about to do so that they can adjust to your actions.

4. Know your skill level and don’t attempt to show off. I see very often young motorcycle drivers who think that they are “cool” if they speed on their motorbikes. there is nothing worse than that as when you speed you don’t give yourself as well as others any chance to react. As a car driver, I
often slow down when getting close to a motorcycle just in case I have to deal with reckless driving.

5 signs it’s time for a career change

From internationally renowned fashion designer Vera Wang, who made her first foray into this competitive industry at the age of 40, to teacher-turned-Buzzfeed founder Jonah Peretti, there are lots of high-profile examples of people who’ve successfully switched things up when it comes to their careers.

And it’s never been easier to retrain. You can now choose from an array of courses in fields ranging from finance to floristry – and select a learning style that suits you. For example, as well as traditional classroom-based courses, training specialists such as financial education services provider Simply Academy now offer e-learning courses that enable you to study flexibly.

If you’re wondering whether it could be time to step outside your comfort zone and try something new, here are five sure signs it’s time for a career change.

  1. You’re not feeling the passion

If you wake up each morning with a sense of dread about the day ahead, something’s not right. You can’t expect to love every aspect of your job, but you should get a sense of satisfaction from doing it – and there should at least be elements of it that motivate and inspire you. If that feeling of passion and excitement you had when you first started in your career has gone, you should think about dusting off and updating your CV and looking for other opportunities.

  1. Your full skill set isn’t being used

Do you feel as though your skills aren’t being fully utilised in your job? Knowing that your talents are going to waste day after day can leave you feeling discouraged. Perhaps you’ve been overlooked for promotions, or management won’t agree to give you more challenging assignments. If you’re not allowed to spread your wings in your role, it’s probably time to look elsewhere.

  1. Your mental and physical health is suffering

When your work regularly leaves you feeling stressed and feeling low, the consequences for your health and wellbeing can be damaging. Excessive stress can make you feel anxious, irritable, tired and overwhelmed. In turn, this can have a negative effect on your relationships with family and friends. Too much pressure at work can also lead to physical problems such as headaches and dizziness, and it can drive you towards unhealthy behaviours such as excessive drinking and overeating. If you just can’t seem to shake feelings of stress or you struggle to achieve a healthy work-life balance, you should consider taking your career in a new direction.

  1. You’re not valued in your role

Do you give your best at work day after day only to find your efforts go unrecognised? Your boss doesn’t have to give you high fives constantly, but feeling like you’re a valued member of the team and that your abilities and hard work are appreciated is a big part of being happy in your role. If you can’t get acknowledgement and approval for great work, think about moving into a job where you will be valued.

  1. You aren’t being rewarded properly

Being rewarded in your job can be about much more than the salary you receive. Everything from bonuses and pensions to professional development opportunities, flexible working patterns and access to mentorships can make up your remuneration and benefits package. If you’re not happy with your pay and other job perks, and you’re not in a position to negotiate improvements, it may pay off to take your talents elsewhere.

Regardless of your background, work experience or age, you shouldn’t be afraid to make a career change. There are plenty of opportunities out there to explore, and particularly with the option of flexible learning programmes, retraining may be easier than you think.

 

Advancements in Information Technology

Advancements in Information Technology have moved at an extremely rapid pace over the decades. Particularly in the business world. With companies requiring more processing power every year, IT organizations worked to deliver those services.

One of those was IBM. In 1988, they introduced Application System/400, known today as simply AS400. A mainframe-based application (renamed iSeries in 2008), it became popular thanks to its high-level instruction set. This provided the ability to link the hardware and software together without recompiling code. Thus, when changes were made, they could be seamlessly incorporated into the environment.

As processing times increased and more applications performed the tasks AS400 once did, the platform began to lose popularity. Or so you would think. In reality, it is still used as much today as when it was introduced, if not more. There are two reasons for this.

First, terminal emulators are available that allow users to access AS/400 devices through Windows-based platforms. This reduces the amount of hardware someone needs to view operations. In other words, no need for a dedicated CRT monitor.

Second, AS/400 has become a huge part of Enterprise Resource Planning (ERP). This is business management software which allows a company to integrate and automate many back end applications for continued support.

Unfortunately, in some cases, companies neglected their AS/400 machines as they continued to upgrade their other technology. Therefore, the code within those systems is so out-of-date it can’t be incorporated into a modern ERP. So, they either find a developer to start from scratch or drop the platform from their planning software.

But they don’t have to do this. There are as400 modernization companies out there who can help save time and money. Organizations like AveriSource work with older codes like AS400, COBOL, and JCL to bring them up to modern standards in order to be part of the company again.

What these AS400 modernization companies do is map current applications to legacy software so the tasks required can be implemented. They remove any unnecessary, older code, clean up the remaining items, and add additional lines so it can connect to other programs within an ERP. And it doesn’t have to be part of this enterprise system. Smaller companies still use AS400 to keep track of inventory, print invoices, or maintain accounting.

In hiring a company like AveriSource to do this, organizations save money, update their AS400 code, and have a resource added back into their environment. In turn, this allows them to increase productivity. Overall, a win-win situation for everyone.

How to find that Perfect Voice

If you are a busy person working in the movie industry you should consider yourself really lucky. If your movies are successful, then you should even feel happier about it knowing that people want to watch your movies and have fun while doing so.

One of the biggest challenges for every movie producer is to be able to find the right voice for it. This might be sometimes a daunting task as you might not know where to go. It turns out that this voice over agency can help you with that task so that you don’t have to worry about it anymore knowing that everything is under your control. they have a large database of voice samples available at your disposal for you to browse not only in English, but also in many other languages as well allowing you to choose exactly what you want and need for your latest movie production. Rest assured that no project is too small for them. Even if you are a first-time movie producer and don’t know how your movie is going to do when presented to the public, you can still hire proper voice actors to do the job for you. The agency offers the samples of voices not only in English, but also in many other languages as well including a lot of types of accents, which means that you might be able to find something truly exotic for your latest movie production.

If you are not sure what you want in terms of the voicing for your latest production, why not browse a large selection of samples and see what you can find. Only after you have found something will you receive a quote for that particular person. Keep in mind that some actors offer more expensive services and that those services might not be always negotiable. it all depends with whom you will be dealing for your next project.

How to incorporate charity into your business model

As an entrepreneur, you are likely to be a caring person who is passionate about not only your business but also with helping others that are in need. Whether it is giving back to the local community where you operate or a cause close to your heart on a global scale, giving to charity might be something you enjoy doing. One of the most effective ways to do this as an entrepreneur is to build it into your business model. By incorporating charity giving into your company in this way, you are not only providing more financial support than with a personal donation but are also fulfilling your social responsibilities as a business.

Why is charity important for the modern entrepreneur?

There are good reasons why making charitable giving a part of what your business does makes sense. Today’s consumers are very interested in supporting charities, which means they expect some level of philanthropy from companies that they use. By showing that you share their feelings, you are making it more likely that you will keep their business. Building charity into your business model will inspire a feeling of consumer trust as your customers will see you are an ethical company that cares about the world.

How can you add charity into your business plan?

Luckily, there are a few ways to do this that are simple to operate. That means any entrepreneur can make giving to charity a company policy.

  • Gifts – why not consider making gifts to charities of your choice? It is usually best to do this on a regular basis, so that you forge a close relationship with the organizations you decide to support. It is also easier than trying to remember when to sort out a one-off gift. You may consider donating a product to a Christmas raffle each year or make a company donation to an annual national charity appeal. Any kind of gift, whether an item or cash, will always be gratefully accepted, and giving will boost your reputation.
  • Consider a partnership – if you really want to be more involved with charity on a long-term basis then why not think about partnering with one? That allows you to build close links with the charity and to give them the security and prestige of being associated with your business. It can also help with building your own brand and with making a positive impression when people see the good work that you do for charitable causes.
  • Staff volunteering – another way to make working with charity a part of your business model is to allow staff to help out in person. That could help a small local charity in areas in which the helpers may not be experienced, like finance or marketing. Lending them a member of staff for an hour or two each week would not hurt your own operation.
  • Promotions – another fine way to make charity a part of your business is too simply help promote an event or a certain charity without actually being partnered with them. That will help spread the word with your own staff and also any customers you have coming onto your premises.
  • Help with networking – one way of working with charities is to use your own business influence and contacts to help them connect with other organizations. This will also have a positive impact for you as regards your general standing in the business community.

Give consumers the choices

A useful way that you can make charity a part of what you do is to empower your customers. By finding ways to give them the option of donating to charity when they purchase from you, you are increasing the money that the charity you support raises. The online lottery company FreeLotto allow charity choices for donating FreeLotto players as part of their business model. This lets their customers have the choice to donate part of their winnings to charity. The great thing about this method as an entrepreneur is that it is entirely sustainable and does not require any capital outlay on your part while still helping out those in need.

Business and charity can mix

As an entrepreneur, you will naturally want to help out charities but in a way that also makes business sense. Any of the above tips are sustainable, effective and simple ways to show your support and to build the reputation of your brand.

 

 

 

How to Better Your Backyard to Prep for a Neighborhood BBQ This Summer

For close-knit communities, neighborhood BBQs are a huge part of summertime. Friends, neighbors, and loved ones gather for an afternoon and evening of good food and better company—often with their families in tow, which means a bunch of rambunctious kiddos, lots of giggles, and more reason for you to prep your backyard for summertime fun.

Upgrade Your Deck and Comfortable Outdoor Furniture

Rebuild or renovate your deck to accommodate upwards of a dozen people or more, with loads of comfortable outdoor furniture, like chaise lounges and wrap-around deck benches. Make sure the cushions are plush and comfy, and a roll-away shade protects against inclement weather while still allowing your guests to enjoy each other’s company.

Line Your Home with Summertime Blooms

Have you ever seen those beautiful homes with gorgeous flowers lining all sides of a house? Do this with yours. Plant summertime flowerbeds alongside your home for a colorful presentation that your guests can admire.

Fence in Your Backyard as a Safe Kids Play Place

Parents will thank you! Put a fence around the perimeter of your backyard and add a playground at one end, complete with a sandbox and weather-proofed picnic table. This will give kids a safe place to play, while their parents are free to enjoy conversation without worrying what their youngsters are getting into.

Keep Your BBQ Setup to the Side, Out of the Way of Guests and Their Kids

Designate one part of your deck for your BBQ setup, like your grille, accessories, and grille covers. This will ensure no kids run into your BBQ stuff, while adults won’t get breeze-blown smoke in their faces. Looking to serve more than steaks and off-the-grill goodies? Snag a hot chicken warmer to keep those rotisserie favorites ready to serve with a side of BBQ sauce.

Create an Enclosed Firepit for Lounging and Conversations into the Night

After everyone has eaten and enjoyed awesome dinner conversation, suggest moving to an enclosed firepit area for more talk and maybe a glass of wine or two. Let the kiddos munch on smores.

Tip: Install outdoor lights around the kids’ playground to give them the option of continuing to play while you and your adult guests enjoy the roaring fire.

The Worst Startup Mistakes and How to Easily Avoid Them

New small businesses can not afford to make costly mistakes, which in addition to losing money could jeopardize customer relations and harm your product brand beyond repair.

It is far better, to keep reading and learn about the most common, and disastrous mistakes, that most new entrepreneurs make and what you should do instead.

Doing Everything Yourself and Not Delegating

Sure as your business’s leader you need to train and inspire your team, but that does not mean you need to do every single thing yourself.

While in your early startup stages you probably will wear many hats and do many tasks from accounting to cleaning the bathroom. But as your company grows you need to bring on new employees who can take over these functions.

In order to succeed with these new hires, you must learn how to both lead and manage people. Otherwise, these new hires will prove to be a drain on your time and resources.

Not Using Your Failures as Valuable Lessons

Every startup has failures along the road to success. Use each of those failures, no matter how disheartening, as an opportunity to learn, grow and modify your business plan for future success.

Too many beginning entrepreneurs are paralyzed by fear of failure and thus don’t experiment and dare to try new methods in sales, marketing and operations. This level of daring is necessary to achieve innovation in your company.  So lose your fear of failure and instead embrace it as a detour on your road to success.

Not Protecting Your Personal Assets from Business Debts

Many business owners I have met regret, often too late, of not setting up a business entity such as an LLC (Limited Liability Company) to separate and protect their personal assets from their business property.

Without this legal business structure in place, all of your personal assets, including your family home, are at risk for business collections, debts, and lawsuits. Instead early in your startup set up an LLC, use this promo code for Legalzoom, and get peace of mind that your assets are safe from the risk of business liabilities.

Neglecting to Put Agreements in Writing

Handshake deals are easy to make but hard to enforce if you have a disagreement with a supplier, employee, partner or customer later on.

Having a well-written, legally binding contract detailing your agreement and each parties responsibilities saves you from misunderstandings and expensive court cases in the future.

As a fast-growing company, it can be tempting to ignore these legalities because you think they slow your progress. But they do not. In fact, they always save money and often save time because clarifying both parties understandings move projects forward more quickly and on track.

Risking Your Intellectual Property

You have created a unique product brand and worked hard to build its success.

Thus it is vital that you protect those non-physical assets like your company name, brand, logo design and product design with legal instruments. Dependent upon the type of intellectual property that you want to protect you many need either a patent, trademark or copyright.

Know that in today’s ultra-competitive marketplace intellectual property theft is growing rapidly.  Don’t wait until someone else copies your brand or knocks off your product, be proactive and get the proper protection in place at the start of your launch.

Not Asking for Help from Professionals

Just as preventative maintenance is good for your health, getting expert advice from lawyers, accountants, and tax professionals upfront will improve the health and longevity of your new firm.

Consult with professionals about possible legal and tax issues to build strength into the foundation of your new company. These professionals will recommend important steps such as how to set up the right tax structure for your particular situation and the laws regarding hiring employees in your state.

Heed this advice from a business consultant who has witnessed far too many small business failures that could have been avoided with a bit of knowledge and upfront action. Good luck entrepreneurs.

 

 

 

 

 

 

 

 

Joining a MLM Company

If you are into the world of business just as I am you probably have heard about MLM by now. MLM stands for multi level marketing, which has been popular among people for many decades now. There are millions of people worldwide who belong to companies that can be classified as MLM companies, and if this is something you are considering too, I would like to point you in the right direction to choose top mlm company and join.

It is not a surprise that there are many MLM companies already on the market you might want to join. Many of them are established enough and they withstood the test of time. i am talking here about companies such as Herbalife or Avon for example, as even I remember growing up hearing both of the names.

If you are planning to join one of the MLM companies, you need to make sure that you are really excited about the product that they have to offer. After all, this will be something you will be selling to others, so if you are comfortable with the product you sell and even use it yourself and enjoy doing it you shouldn’t have problems making those sales that matter.

Another thing to consider is with whom you will be working, in other words your sponsor. In MLM, there will be always somebody directly above you, the person who referred you to the program. It is extremely important that you enjoy working with them and building your business together. Make sure that you choose somebody who is approachable and with whom you find it easily to communicate.

Lastly, you need to ensure that the company you work with is doing well financially. There is no point joining a so-called sinking ship. Look around and you will find many already established companies that you can join easily. There is no point here to reinvent the wheel. There are already some proven ways to make you money and doing so does not have to be a daunting task. Just keep checking out what works for you and you should be absolutely fine.

Buying to Let: A How to Guide

If you’re lucky enough to have money to invest, you could make far worse decisions than putting it into property. Prices may fluctuate a little over the years, but there is, as a rule, always demand for somewhere people can live, especially if you’re able to opt for a property in a city like London or Edinburgh.

If you’re going to take this option, you need to prepare and do some research. It’s a much more hands on process than you might find with other investments, and you might need to know how to renovate a house, how to credit check a tenant, and be on call for emergencies at the house 24 hours a day!

Today we’re presenting a beginner’s guide to how buy a property to let, to make sure you’re getting off on the right foot.

Where to Buy

If you’re buying to let, it’s important to get a good deal on the property you’re buying. Don’t forget, you won’t see any profit until you’ve paid off the capital you’ve sunk into the house or flat, so the lower the price tag the sooner the rent stops paying back that sunk cost and starts going into your savings or current account.

Buying at auction could get you a real deal but you need to be sure you’re not taking on more than you can handle. Many houses end up sold at auction because they’re in a less market ready state than ones sold through a standard estate agent, often because the owner is deceased, out of the country or otherwise unavailable to tend for the property. You may need to adjust your budget for the additional cost of bringing the property to a liveable state for tenants.

Standards

If you are converting a property for the rental market you need to make sure you’re spending your money on the areas renters value, not wasting it. Luxuries aren’t necessary unless you’re trying to attract the very top end of the market.

You need to concentrate firstly on making sure the property meets it’s legal standards, which means checking for structural issues and ensuring appliances are all serviced and safe. Refitting the bathroom is a good idea if it’s showing its age, but it’s more important that it’s functional than trendy.

Furnishing the house to a slightly higher standard than Ikea’s lowest tier of furniture is a good idea, as it doesn’t increase your budget much but the additional effort will stand out to tenants who have seen the same identikit furniture in every property they’ve viewed!

Finding Tenants

Advertising for tenants, credit checking them and ensuring they sign a binding contract can be testing, and if you get it wrong you might end up with people who damage your property, or don’t pay the rent on time.

The best option might be to opt to work with a letting agent, who have the experience and infrastructure to get this right for you, and while this will eat into your profits you might find it a worthwhile in exchange for the security it gets you.