Monthly Archives: October 2018

There have been uncountable changes in the world of internet since it was first brought into our lives in the year 1990. Out of all the changes, the biggest one has been the invention of social media. No matter what platform it is, social media has brought the entire world together in the most literal sense of the phrase.

The marketing tactics of enterprise an start-ups across the world have been changed based on the social media platforms they’re targeting. In a world where an average person spends a crazy amount of their daily time on their smartphones, industries like entertainment, e-commerce, everyone has dipped their feet in the waters of social media marketing.

How these companies follow some of the best marketing strategies and promote their products and services is one thing but can social media platforms be really used for the promotion of Mobile applications?

The answer is, yes. Companies as big as Netflix, Uber, Amazon (Amazon prime), all are mobile application service providers. Some in entertainment sector, others in on-demand industry but they provide services through mobile applications and they’re prominent on every social media channel, therefore, it is safe to say that social media marketing for your application is not just an idea, rather, it’s a great idea.

Let us move forward and have a look at the possible strategies that can be followed to put your mobile app on the map of visibility on various social media platforms.

1. Establishment of a remarkable online presence

SOcial media presence takes a while to build itself up. You cannot just land up on a new platform and expect deals and leads to flow into your pipeline. It’s a rather gradual process. ANd like the name suggests, it is built by being socially present on these platforms. The same rule holds true for your mobile app development company or mobile application itself.

Only research can help in cases of new businesses. Research to identify your target audience, your competitors, the strategies implemented by your competitors on social media platforms, etc. will help in giving you a headstart about marketing your own product.

2. Enhancing your visibility

This strategy is the main objective behind any social media platform – to put you on the map. In simpler words, if you want to let the world know about the amazing a mobile application that you have to offer or that you’re a serious mobile app developer, you have to be regular and constantly present on these platforms. In this way, more and more audience will start recognizing you and may be even start asking questions. You can use those questions in your posts to answer them. This will start building a relation between you and your followers, and slowly more people will start recognizing you and your application. In other words, you will gain more visibility.

3. Always be open to feedback from the users

Social media platforms are open platforms. That means that users are allowed to voice their opinion at any point of time about anything. And keeping in mind that you have created an application for people to use, always be open to their reviews and feedbacks. As the end users, it is best to provide upgrades based on real time feedbacks from customers. It will give you an insight in what they want and what you might have missed in you mobile app that could be added further.

Secondly, responding positively to customer feedbacks builds a reputation in the market and the word spreads to let more users know about your product.

4. Make use of paid advertisements

There is always a feature of paid advertisement provided in every social media platform. Organic traffic, audience and customers are the best, without arguments. However, when you are only beginning to step into the industry and still working hard to root yourself, paid advertisements caan work like a charm. They increase your reach, visibility and engagements manifold. Additionally, you can always select the interests of people you want to target, the number of days and the maximum reach you want to buy. This means that there will never be any blind arrows shot when it comes to paid advertisements.

These are some of the core values of social media marketing. Over and above everything, you should always be constantly active and engaging on these platforms. Because, remember, as difficult it is to gain followers, it is as easy to lose them due to inactivity. Always let your users know what upgrade will be coming next, or what new features are on the way, answer their questions, build a network on the basis of give and take. Commenting and acknowledging other people’s work and being genuine always goes a long way.

Now for the question we started with, that whether or not it is possible to use social media for your mobile app promotion?
The answer is still Yes. With the right tactics and strategies, it is more than possible to build the platform for your mobile application through social media.

 

By now, we’re all familiar with the rising of importance in using data reporting and analytics to help drive digital marketing. Now, analytics are helping to transform the way we do other things, as well. For instance, the legal departments in many corporations are learning how to adapt analytics reports to their situations. Legal departments are making use of data in new and unique ways to help them manage their personal and to drive their operations in a positive way.

Where does this data come from? Legal departments comb through their own digital data to develop helpful analytical reports. Each legal department develops strategies based on these reports to help them reach objectives set by the department. By targeting their efforts and using data reports to make more insightful decisions, many legal departments are boosting their daily efficiency levels.

This doesn’t mean every legal professional must suddenly become an expert data analyst. To the contrary, there are a number of services and applications, like Mitratech, which offer user-friendly dashboards. These interactive platforms present the data in a readable, easy-to-understand way. The way the information is presented can be customized, so it will be relevant to the role of the individual accessing the data. This can help each person make data-backed decisions, which help them improve their job productivity.

Making use of data analytics can help legal departments reduce their spending in a number of ways. First, it allows legal professionals to compare the costs to the outcomes of each case to determine where their efforts and resources are best spent. By looking at the department’s trends over a longer period, they can estimate what areas constitute the largest portions of inefficient spending. Once this data is examined, department managers can make changes that will help save on the overall budget, while also enabling the staff to work more efficiently.

Does your legal department have to make use of data analytics reports? No, but failing to do so may actually hurt your department in the long run. Other corporate legal departments will be making use of data in this way, enabling them to work more productively and at lower costs. This may mean falling behind the competition and losing business for your department. Your department will ultimately lose clients to competitors, who can deliver faster and more efficient services.

In addition to streamlining productivity, legal departments can actually use data to reach new clients faster. Corporate actions, such as acquisitions and mergers, can be completed faster, as well. While these advantages may be enough to help you understand the importance of using data analytics in your corporate legal department, also consider the hundreds of thousands of dollars you can cut in operating costs. Lower costs mean raising revenue, which helps a data analytics platform pay for itself.

Are you thinking about starting your own business, but you want to be sure that it’ll be something different and fun so that you and your customers can have a great time? Then keeping reading for a list of three fun business ideas that you might not have thought of, but might be just what you are looking for in terms of your career path.

1.      Escape Room Games

When it comes to games nights, one of the most popular options has become the escape room. A superb example is this Indianapolis escape room. To start this business, you will need the right real estate, as the more interesting and unique the setting, the more fun the game can be. Basically, customers come in and pay to play a game in which they are locked in a room together. Using clues that you hide throughout the space, they need to figure out how to get themselves out of the room before time runs out. It is loads of fun and encourages detective work and teamwork, while you make money.

2.      Party Planning

If you love partying, why not plan parties for other people to enjoy? Becoming a party planner is a great way to always have a new project to work on, and you also have the opportunity to work with a variety of people too. Plus, if you would prefer having a business that allows you to do a lot of the work from home, this is a great choice. You will have to meet with clients and head over to venues and shops to purchase necessary supplies, but you can do a lot of the planning on your computer at home. Plus, you can plan everything from fun fundraisers and corporate events, to beautiful weddings and exciting birthday parties, as a few examples, so you can always keep your creative juices flowing.

3.      Interior Design

Another fun business idea involves becoming an interior designer. There are many schools as well as online programs that can teach you the ins and outs of this type of design, which can be thoroughly enjoyable because it really lets you get creative. If you love designing your own spaces at home and you constantly find yourself giving your friends and family suggestions on how they can spruce up their homes, this career could be perfect for you. Plus, you get to be your own boss while working with a variety of clients in homes and businesses of all sizes. Consider doing things differently by getting your customers more involved so that they, too, can have some fun while you guide them towards the design elements that they will love to see in their homes or offices.

These are just three of many fun business ideas that you can embark upon in order to make your career more exciting and interesting. Offering customers an enjoyable experience, whether you’re helping them design their homes or plan a party, is a great way to feel fulfilled in what you do every day.

Starting a new business is both exciting and daring. You are going off on your own and trying to make your dreams come true and become profitable at the same time. The biggest hitch to pulling off this dream, however, is going to be funding. By pulling in this funding from several sources, you can minimize your debt and have all you need to bring your new business to life. Here are four of the most common ways you can get started.

Self-Funding

Self-funding is one of the most obvious ways forward when it comes to funding. Though very few will likely have the capital to fund their entire project, putting your own savings upfront can help you reduce the total amount you need to borrow.

Pros  

It is your money, meaning you do not have to worry about repayments. You can also reduce the total amount you need to borrow, and thus lower your repayments.

Cons

Not everyone has the savings, and if they do, it is not wise to put all your savings on the line. Keep some for emergencies and to keep you and your family financially secure.

Through a Personal Loan

Personal loans are great for those who need the money but don’t want to be indebted to investors. You can get them through a bank, or you can get a Peerform peer to peer loan instead.

Pros

Peer-to-peer loans are ideal for those who want to consolidate their loans or enjoy a fixed APR rate. It means you can not only get the money that you need, but you can simplify the repayment process and enjoy more steady repayments.

Cons

If you already have a lot of debt or bad credit, then your repayments can be quite high. This can put a strain on any new business. In this case, it is often wise to build up credit or to pay off a few loans first before you start your own company.

Through a Crowd-Funding Campaign

Your friends and family can invest in your company with either no intention to be repaid or to be repaid without any interest. Alternatively, you can try your luck at sourcing money from crowd-funding websites.

Pros

Allows you to obtain the funding without either needing to repay it or without interest.

Cons

It is not a guarantee. With crowd-funding websites in particular, if you do not reach your goal, you do not get any of the funding put forward.

Through an Angel Investor or Venture Capitalist

Angel investors and venture capitalists are two sides of the same coin. Angel investors often lend you money either with the intention of being repaid, or not. Venture capitalists invest in your company in the exchange of a percentage of the said company, meaning you not only owe them a repayment, but also a percentage of profits.

Pros

Is often necessary for ambitious companies that need a lot of up-front capital to create the product or service.

Cons

Angel investors are rare, and venture capitalists often come with a long-term commitment and reduction in profits or control.

Funding will always be the biggest hurdle to overcome when you want to start a new business. You need to know your options and even consider using one or more of the choices available to you so that you can minimize your debt and make it easier to pay off.

If you are a business owner, perhaps you are wondering why you really do need a logo. Here are the five best reasons your firm needs a great logo to succeed.

Check out these top company logos. I’m sure that you recognize exactly which company they are without having to read their company name. In fact, it’s been estimated that over 99% of people on the planet can recognize the brand names such as Apple, Coca-Cola, McDonald’s, Nike and General Electric just by glancing at the logo design.

Brand logos are the world’s most valuable real estate. This infographic illustrates that fifteen (15) Vatican Cities are worth one (1) facebook logo!

You want your business brand to be as recognizable as these major companies so you need a great logo.

Your logo creates your identity

Logos are as old as this country when western cowboys branded their cattle to distinguish ownership the genesis of modern-day business logos began.

Your logo should act the same way as these brands when you printed on your products, your business cards, your websites, your social media profiles to show your distinct ownership of that content and brand message.

You can use it to tell your target customers all about the type of company you are, your culture and values, the types of products and services you offer and the unique benefits that you offer your customers.

Introduces you to new customers 

in today’s full-color world people are naturally drawn to interesting designs and colors. Use the trait of human nature to attract your new customers. So whether you use your logo for signs on the street front or packages on retail store shelves your color, symbols, illustrations act as hooks to grab the interest of buyers. Think of it as silent salespeople just waiting to persuade buyers to purchase your product as post your competitor.

Stand out from your competition

Many competitive industries are crowded with lots of different businesses you want to stand out and above your competition. A distinctive logo can accomplish that well. How many pizza parlors in your area have a slice of pizza as their logo? They all seem the same, don’t they? Instead be the pizza parlor that has a different attractive and compelling logo to get more takeout orders. A good logo should dare to be different.

Builds loyalty to your company brand

Every successful business works hard to build brand loyalty create repeat customers for their friends and family and generate buzz products. By having a familiar logo that satisfies customers recognize is vital in brand loyalty promotion.

Promote everywhere

When you have a great logo that reflects your company culture and communicates your brand message use it literally everywhere to promote your company beautifully.

Prominently display your logo on your website, social media pages, emails, brochures, business cards, store signs, receipts, T-shirts and many more any location you can think of where your target customer see your brand message.

Now that you are convinced that your company needs a great logo read this 99designs reviews based on her verified customer experience to see how design contest sites can build your business.

 

 

 

Driving a motorcycle can be a wonderful experience that is second to none. This is why so many of us opt for it as opposed to driving a car. Staying safe as a motorcyclist can be a challenge though. This is why if you happen to be in an accident make sure that you react to it. Often, contacting a motorcycle or a car accident lawyer should be good enough to ensure that you get proper compensation for your suffering. Having said that, here are some tips that can increase your safety on the road as a motorcycle user:

1. Always wear proper gear. Wearing a helmet is an absolute must, but there are some other gear elements that can be helpful such as boots or leather trousers that can greatly reduce the chances of injury. Even in the summer you might want to wear a long-sleeved jacket that can protect you further.

2. Make sure that you are visible to other road users. If you absolutely need to wear black leather, at least place some reflective stickers on your helmet or on your bike. Do no t try to blend in with the road, but rather take steps in order to stand out as car drivers or truck drivers might have problems seeing you.

3. Drive defensively. Remember that you are vulnerable and that your actions can make a huge difference. Don’t try to stay for too long in other vehicle’s blind spots, but rather make sure that all other road users are alerted of your presence. Don’t forget to use turn signals when turning or changing lanes. This way you will give other drivers an idea what you are about to do so that they can adjust to your actions.

4. Know your skill level and don’t attempt to show off. I see very often young motorcycle drivers who think that they are “cool” if they speed on their motorbikes. there is nothing worse than that as when you speed you don’t give yourself as well as others any chance to react. As a car driver, I
often slow down when getting close to a motorcycle just in case I have to deal with reckless driving.