Using Social Media for Business and Financial Networking

In this highly competitive job market, more and more candidates are turning to new platforms to get their resumes across employers. In addition, because networking is more important than ever before, trying to connect with as many people as one can professionally, can be truly enriching. That is why social media has helped many job seekers and existing professionals keep up to date with important business and financial news and individuals, such as recruiters.

Social media is broadly defined as websites where people can create accounts that detail their lives. Every account can connect to other accounts online, allowing people to interact with people within their job sector, place of employment, cultural or religious community, and friends and family. People may be very familiar with the top social media websites, like Facebook. However, social media expands to different niches and aspects of people’s lives. Social media accounts can focus on people’s photographic talents, their music tastes, their favorite films and television shows, or their hobbies and crafts.

In the case of the business and finance sector, social media has become a highly potential platform for which people can join a network for recruitment, news, and professional connections. For example, many social media websites allow people to share ideas. This is often found on the account holder’s feed page for their social media account, where they can see all their connections’ interactions including their postings about major news stories or trends. This is very important since social media has been seen by social scientists as a major platform for which ideas are shared. Viral marketing is a catch all term to describe how a news story, opinion, or rhetoric is able to spread online. This is typically powered by social media, since account postings tend to be shared, commented, and further talked about within these social media accounts.

Beyond news, social media accounts are incredible platforms for networking. Social media accounts allow a person to connect with a person either as personal connection (think of Facebook “friends”) or as a follower, allowing the user to see postings and interactions by a person without being their personal connection. This is why many professionals who are secure with their job are still found on these business and financial social media websites. People like John Ferraro Ernst & Young use business and finance social media websites so people can connect with him or follow his feed and he can see major trends in the business and finance sector play out on his social media feed.

However, social media sites remain quite helpful for those seeking networking and job opportunities. In terms of a business and financial social media site, the account holder will need to establish a profile. On this profile, they can provide their address, contact information, where they currently worked or their most recent employer, their education, and their work history. Although this sounds like a resume, social media sites can give account holders more options to provide qualitative information about themselves. This can include a summary of their professional life, the goals they wish to meet professionally, and any new skills they wish to learn.

Whether it is a person seeking a job or an experienced professional who wants to stay connected, social media accounts for the business and financial sector help entrepreneurs, recruiters, business leaders and job seekers connect under one roof. When a professional joins these websites, they can increase their chances of networking effectively and becoming knowledgeable on the latest financial and business trends.