Many marketers use the word FREE in their ads. They believe that this is the right strategy that is guaranteed to attract more customers. I am aware of the fact that some people abuse the word FREE and lie at the same time. They claim that something is for free while in reality it is not. Misleading your customers is not the right thing to do in my opinion as it can lead to disappointment. Your customers will be disappointed once they land on your website to discover that something is not for free even though it was it was promised for free. You can use the word FREE at your own risk.