The Benefits of Franchising

If you want to become a business owner, you may be wondering if you should start your own business or go with a franchise. A franchise can be an extremely rewarding option. Here’s why:

You receive focused training.

If you’re starting your own business, there’s a steep learning curve. The mistakes you make along the way can be extremely costly in terms of lost opportunity and revenue. Franchises provide specialized training and courses such as The Frozen Yogurt Industry: 101, which provide students with the insider tips, tricks and techniques necessary to succeed.

You are working with a known brand.

One of the most difficult aspects of starting a new business is raising brand awareness for your product. When you open a franchise you enjoy instant name brand recognition. No one has heard of Joe Schmoe’s Frozen Yogurt but everyone has heard of Pinkberry, Menchie’s and TCBY. Consumers tend to look for familiar, well-known brands and a franchise provides just that.

You have a proven system in place.

Why reinvent the wheel when you can open a business with a proven track record and a system that works. Everything from choosing the right equipment to hiring employees and beyond has a specific, step by step process that has been thoroughly tested and streamlined for the best rate of success. You don’t have to worry or wonder if something is going to work.

You have plenty of support.

Perhaps one of the best things about franchises is they really do come with instruction manuals so you always have a point of reference if you’re unsure of what to do. Franchises often provide field support specialists that can help hone management and leadership skills when necessary. There is also a fantastic community of fellow franchise owners that you can tap into so you’re never going it alone.