Most online business owners will be interested is some way of marketing. If a business is new, then it might be a good idea to advertise in as inexpensive way as possible. It all depends on circumstances, so some business owners may have a completely different strategy. If a business owner decides to save some money on marketing, then it can be a good idea in many cases. There are a few ways to advertise in an inexpensive way. Word of mouth advertising can be a powerful method of promotion. It does not cost anything, but a business may benefit from it a lot.