I have been thinking a lot about content quality lately, but I think I did not mention yet any general content quality guidelines. It is quite apparent that content quality is often subjective. On the other hand, we have to face the facts that there still exist general content guidelines that would apply to many blogs. Here they are:
• Thought-provoking. Your articles should be thought provoking. It doesn’t mean that all of them should be, but at least some of them as a lot of readers enjoy an intellectual challenge. Many thought-provoking articles are often controversial, so be prepared that not everyone might agree with what you have written.
• In a lot of cases entertainment is important. This might be especially true in personal blogs, probably less in business blogs. Posting humorous articles can make your blog more likeable by others.
• Uniqueness. Your posts need to be unique in a sense that you do not copy posts from other blogs. Your blog will not be considered high quality if you will be “copy-pasting”.
• Well researched posts. This simply means that you know what you are talking about and you might prove it by referencing to other websites or books.