Small business are starting and growing every day. For your small business you have worked hard to develop a solution to a problem that you saw and grow within that niche. However, you realize that there are lots of businesses out there that may have developed the same solution you have and you have a lot of competition not only with brick-and-mortar stores but stores that are building their client base online.
How can your small business differentiate yourself from other businesses and work with the client base that you have developed as well as attract new clients? One effective way is to utilize a professional printer.
Personal touch to you client base
You may own a small business and you realize that you need to not only find client but keep them. Finding new clients costs six times more than it takes to maintain the current client base that you have. In fact, most clients who have left a business and no longer uses their service is because they feel like the business is indifferent towards them, meaning that the business just treats them like a number or just a method to make money. For a small business, this thought that the business doesn’t really care about the clients could kill the business. A way to communicate with clients while adding a personal and caring touch is to print personalized cards. How would you respond to receiving a card on your birthday from a business that you have supported over the course of the year?
Keeping a professional reputation
Every time that you release a flier or any type of advertising in a community you are either developing a professional reputation or a reputation that the business is on a shoestring budget and may not be a business that people would like to frequent. When you send out advertising you will want someone to proof-read the text as well as give any feedback on a design that could deter you client base. A professional printer could provide feedback on layout of design as well as proof-read any text you are considering printing. This could help you get an edge over the competition by saving yourself from any mistakes as well as showing the public that your hold yourself to a standard of high quality.
Provide visual consistency across all platforms
To help promote your small business you have decided to run an ad in a newspaper or a magazine, but also distribute fliers and mailings to previous clients. A newspaper or a magazine work with professional printers every day and the ads that they are going to print for your business are going to look clean and with no haze from being pixelated. Should the other items that you produce, the flier and the mailing, not match the quality standard that is found in the newspaper or the magazine it will be seen by your clients as inferior with substandard quality. Professional printers are not as expensive as trying to produce mass qualities on standard office equipment plus you get a higher standard of printing.