Some time ago there was a survey conducted among the largest US charities. They were asked whether they use blogging as means to raise funds, and make their prospective contributors aware of what they are doing and why their support is necessary. Over one third of those charities have already embraced blogging, and even more are expected to join soon. Most of them use at least one of the social networking tools available on the Internet today. It looks clear that the future of blogging is bright, as more and more people and organizations decide to blog. On the other hand, the competition among bloggers is growing as well, so it is up to you how many of readers you are going to attract to your blog. It seems clear that blogging has become a powerful tool.