I have heard of many cases of people who got turned on to podcasting. Podcasting for your business can be a great idea not only to promote your company, but also to do something interesting. Imagine how many people drive to work every single day. Many of them are bored to tears not listening to anything while driving. For many people, however, listening to podcasts can be a great way to pass the time. If you do not feel like creating your own podcasts, you can at least listen to some podcasts created by some other business people. I am sure that you will find something useful if you spend some time looking for it.