Be My Guest

This time I would like to discuss guest bloggers and content stealing. A well-written guest post might be considered valuable content according to readers. This is especially true if the topic of the post relates closely to the main topic of the blog. So in this case, I would like to discuss a situation where a guest blogger copies posts written by somebody else, and claims that he wrote them. Not only if somebody finds out about this, all of his guest posts might be removed from different blogs, but it would also be a huge blow to the reputation of the blogger himself.
Reading other bloggers guest posts and writing similar ones is not content stealing in my opinion. However, if one clearly copies and pastes another person’s posts, then this is definitely content stealing. He should worry about somebody finding out about this. It might be a good idea to list all resources that you use to write a post. Did you get inspired after reading a newspaper article? Feel free to indicate that in your post. This way everyone will know that you write your own articles and your articles are also going to look more professional. After all, all of the dissertations being written in universities often indicate various sources where that particular information.

Refurbishing an Office

All offices and businesses require some refurbishing from time to time. If you are a small business owner, you either have a choice of hiring somebody for the job, or doing everything yourself if you feel like you are up to the task. If the second option suits you most, there are several tips I would like to offer here to avoid #DIYDisasters, after which you will be better of contacting slatergordon.co.uk immediately. Here they are and these are only some of them as DIY safety is a very broad topic and I believe that I won’t have time nor space to cover everything in this post. Instead, I will focus on just a few important ones that should be taken into account first:

1. You are what you wear during a DIY project. Make sure to wear appropriate clothing during a project to protect your eyes, mouth, ears, and all other important body parts from dust, splinters, etc.
2. Make sure that you have the right tools to refurbish your office. Don’t try to improvise, don’t modify any tools, and finally don’t use the tools the way they weren’t meant to be used.
3. Make sure that you switch all the power off prior to working with fuses, appliances, and wiring. In any doubt, make sure that you hire a qualified electrician for that part of the job as making even the slightest mistakes can turn to be deadly.

4. Always remember to unplug any tools that are not in use. Not only will it save you electricity, but nobody else will have a chance to mess with them.
5.Be very careful with ladders. Make sure that they are always stable. Ideally, have someone hold one for you while you climb it.
6. Make sure that you ventilate your office or other business premises on a regular basis while conducting your works. There is a lot of dust in the air while you work, so making sure that you get rid of the particles of pain and other substances should be your top priority.

As you can see, the list of tips goes on and on. You might also use common sense while deciding what to do and what to avoid. Also, the more experience you have while conducting your DIY the better you will be at ensuring that you have a smooth and safe journey.

Mobile Internet Access

There were times when you could only access the Internet at Universities. Later, the Internet became popular throughout the world, but these days the trend seems to indicate that the Internet is going to be more and more accessible from mobile devices. Currently, there are approximately 1 billion wireless device subscriptions, but analysts predict that this number will reach 3.5 billion in 2011. I believe that this shows that people really appreciate the possibility of accessing the Internet anytime they want, and they are willing to pay for such a service. Since the Internet is becoming more useful every day, I would not be amazed if indeed 3.5 billion people will have wireless Internet access. In my opinion, the more people have access to the Internet, the better it is for the world.

How your online presence could be failing your business

In this day and age, the way we do business is changing rapidly. Now all you need is a computer and a basic webpage to get your business or venture up and running, rather than the complex and lengthy procedures that more established ventures have gone through over the past few decades. That said, using the internet, and using it well are two very different factors. Sure, we all think we can schedule a few tweets, or post a video on a friend’s Facebook page, but failing to use your online presence successfully or wisely in the business world could spell quite literal social suicide.

As businesses look to make that difficult shift from more traditional models to creating an established online presence, those not in the now can soon get left behind. We are all led to believe that the future is digital, and this is even reflected in our increased use of smartphones, laptops and a whole variety of gadgets to make our daily lives easier. Yet, in the business world, owning those devices and using them to have a significant effect on your business plan, and ultimately your revenue, are two very different concepts. So if you are new to the digital era, or think you know it all, check out the below tips to see if your online presence is working for your business – and if not, why is it failing?

A lack of consistency

No matter how big or small the size of your company, consistency is key when it comes to improving your online presence. Firstly, look to use a logo generator to help you position your company and logo design. Once you have decided on your brand architecture and have rolled out your logo across any social channels that you use, you should also ensure that your tone of voice and color schemes are consistent too. A lack of attention to detail and poor maintenance of your brand will make you look amateur and inexperienced compared to other businesses in your field, so don’t let things slip. If you are thinking of setting up a website for your company, then it’s crucial that all these areas marry up – as these are why customers recognize and respect you. Remember that the online world is even trickier to anticipate than the physical, so don’t give your competitors any potential loopholes that could be used against you. Taking the time to establish who you are and what you represent as a business online is an essential first step before you can explore other outlets, such as content creation and social post timings.

Sporadic updates

Remember that the online world never sleeps. In fact, as no one physically owns the internet, you are free to conduct business 24 hours a day, seven days a week if you so wish – but that would be exhausting to say the very least. Remember that using effective, well-written content will set you apart in the digital space. Unlike writing marketing materials or brochures, writing for the web is a different ball game, so your approach needs to change accordingly. Factors such as your sentence structure, the tone of your content and the length of the words that you use will all have an impact on any visitor to your website or social pages. You could consider running an online readability check to review your scores against rival businesses in your industry – and see what they do well, if you are lagging behind.

Now that your content is up to date, be sure to keep your fledgling online community happy, as this will be crucial for your success. Sporadic posts and a failure to respond to posts or comments will irritate customers, plus it looks like you don’t care about clients. Nobody likes to be left in the lurch, and it’s the same in the digital world. Take time on a daily basis to check and tweets or comments and be sure to tailor each response accordingly. Remember too, that you will want to schedule your posts using a social media management tool, so that people all around the globe are kept up to date with what’s happening in your world, no matter the time of day or night.

If you aren’t doing any of the above, then now’s the time to give your social media strategy a serious overhaul. So don’t be a failure, make sure that you are keeping an eye on your updates and content on a daily basis.

Analyse and review

You’ve improved your social media presence, your website has now gone live, and that’s all there is to it, right? How very wrong you are. In fact, your work is now only just beginning, and this is the point that the majority of businesses get complacent and fail. In order to succeed you will need to take stock of how you are performing online and review your progress. Setting clear timings and goals, such as a quarterly review and half-year website refresh are a good place to start, as you will need to check out your digital presence with a fresh pair of eyes. If there are areas of your website that need work, then be sure to make this a top priority for you and your business, in particular, if these are the areas that are of most interest to your customers. Don’t worry about being ruthless either, if your site isn’t delivering then you will need to make some serious changes before you can use results. Do make good use of Google Analytics to track your performance over time, and check that your visitors are increasing, rather than dropping drastically. Reviews are a key part of digital upkeep; so don’t scrimp when it comes to this important stage.

Posts scheduled, website reviewed and branding on point? Congratulations, you are well on your way to improving your online presence, those hours of hard work were most definitely worth it!

Competitors

If you are thinking about starting an online business, then there are some things that you should keep in mind. One thing that is important is that you should be aware of your competitors. It might sound complicated, but it is actually not so bad. All you have to do is to do a Google search for various keywords that you are competing for. Such a search will reveal many of your competitors. What you should do next is scour their websites to gain as much information as possible. Compare the prices to see whether you can offer lower prices. Take a look at the website design to see whether your site design is as appealing.

SEO Over the Years


As many other things around us, SEO such as #SEOUncovered has been changing over the last decade or more. What used to mean SEO and content marketing doesn’t necessarily mean exactly the same thing today. This way, we can talk about sort of evolution of SEO. This is how the concept of SEO had changed on our very own eyes:

1. In the past SEO was all about rankings. A SEO company would help a business to grow by simply tweaking the keywords in order to obtain the desired results. These days the SEO is more than just the right combination of words to yield the desired outcome. SEO companies help businesses grow by applying a more holistic approach.
2. These days, SEO is often combined with website development, although it does not always have to be the case. You can discover that many SEO companies are also willing to take care of the well-being of your website.

Why even be bothered by SEO if many if not almost all businesses compete in search engines. Is there any way to outsmart them? Here are only some reasons to be bothered by SEO and can help you make up your mind whether this sort of strategy is good for your business or not:
1. The strategy works even when you are sleeping or when you are not working. The amount of work you put in SEO yields the long-term results that stay on the Internet for an extended period of time.
2. If you are worried that there are many other brands with which you compete, SEO will be there for you to outsmart them and outmaneuver them.
3. SEO is currently still one of the most popular methods of online marketing for one simple reason: because it works. It is also one of the most cost efficient methods as returns on investment are rather high compared to other marketing strategies.
4. The increased exposure and visibility are also another plus. It might take time to build up this exposure as it takes time for the rankings to take effect, but once this is in place there is nothing else that much to do.

Why Small Businesses Apply for Business Loans

It is not rare for small business owners to apply for business loans. Business loans are almost the same as any other loans. The only difference is that business loans are taken to help businesses in their business-related needs. Here is why small business owners take business loans:

-Many people choose to take a business loan to start a business. For some people, this is the only way to start their business.
-If a business is not a new business and it does not bring enough money, sometimes it is a good idea to take a business loan to help this business take off.
-If a business is successful and it plans to expand, taking a business loan can be a great opportunity. Any extra amount of money can help a business grow very rapidly.
-Very few business owners have enough capital that allows them to avoid taking business loans. Therefore, some business owners will never have to take business loans.

Three Reasons to Take an Applicant with An Online MBA Seriously

An MBA has always been a weighty qualification that is valued highly for high-level positions. However, in recent years, a lot of colleges, including well-respected schools like Washington State University, have made it possible for people to study for and take their masters in business administration online. In the early days of online qualifications, employers tended to mistrust them, as there was a lot of differences between schools and some degrees could simply be bought.

This is not the case now, however, and employers are beginning to recognize online degrees as being just as worthy as their traditional counterparts.

Here are three reasons why we in HR should take people who have an online MBA just as seriously as those who studied for their MBA at a conventional university on campus.

Online Degrees Show Self-Motivation

While completing a master’s level degree program in any way is a feat, doing it on your own time shows a lot of self-motivation and time management skills. Without deadlines and with lectures and assignments you can complete when you want to, fitting them around your other commitments, online MBA graduates have proven that they can knuckle down and avoid procrastination and that they really wanted their qualification enough to sacrifice their free time. These are qualities that can make someone very appealing as a potential hire.

Online Degree Holders Are Tech Savvy

Being good with IT is something that is expected in almost every profession now, but someone who has achieved a degree of the kind of stature of an MBA using the internet is going to have very strong skills in this area. Watching lectures in real time online, communicating with tutors and other students over the web, and using cloud technology will all be things this candidate is completely familiar with. Without even realizing it, an online master’s holder will have learned to use a lot of technology and will also very much appreciate its value. This makes for a technologically savvy potential employee who will be likely to look for ways of using tech innovation to further a business.

Online MBA Programs Make an MBA More Accessible to Diverse People

It has been proven in many studies that having different types of people in a company makes it more effective, and the availability of online MBA courses means that people who may not have been able to attend a university to do an MBA, such as those with family commitments or physical disabilities, or those who simply can’t afford it, can fulfil their potential. You can find people with a lot of talent and interesting experience to bring to the table among those who could only do an MBA online.

The business world is beginning to take online degrees seriously, and there are good reasons why. In HR and recruitment, we need to recognize the value of these qualifications and how they can even represent some extra skills not proven by a conventional degree!

 

 

 

Blogging for a Business

When you surf the Web, you might come across many corporate blogs. It is true that many businesses today know about the power of blogging. This is why many business owners decide to set up a blog and update it regularly. A successful blog can draw traffic to the website of a company and it can also help promote it. If you are a businessman and you want to start blogging for your company, you will have to bear a few things in your mind.

Blogging must be scheduled. If you blog for a company, you need to do it regularly. It is the best if a person is dedicated to maintaining a blog for a company. The readers of a blog expect blog posts to be written regularly. If you do not update your blog regularly, your readers will decide to move on and never visit your blog again.
Not everyone is a born writer, but each one of us should do everything to avoid making grammar and spelling mistakes. One of the reasons blogs are full of grammar and spelling mistakes is because their writers do not go the trouble of going over the content again after the blog entry is written. If you represent your company, your blog should look professional. You will not look like an expert in your field if your blog is full of spelling and grammar mistakes.

Since many readers like to voice their opinions, allow comments on your blog. If you disable comments, your readers might not like it and they might go to another blog that gives them the possibility to leave comments.

Strategies that Startups and Small Businesses Can Drive from Big Companies

Start-ups and smaller companies can benefit from following some of the strategies being utilised by large businesses, which includes lean practices, marketing seriously, and adopting a service mentality.

Both insights from the success strategies and failures of bigger companies can guide you towards achieving better results. Here are some valuable strategies that will put you right on track:

Leveraging on lean practices. While manufacturing is where we first learn about the philosophy of lean business, it’s now being applied and adopted by many industries and businesses who are looking for success in their fields. Health care companies, in particular, are adopting strategies to reduce costs, eliminate waste, and improve quality.

Adopting lean practices in your company will save money and resources as you grow. This is crucial to your quality growth and survival.

Market seriously. Companies like Coca-Cola, Dell, Microsoft, and Apple work so hard and spend a lot of capital to understand and market to their audiences. Sweat equity can purchase a lot for small businesses these days. Affordable technology and communication options like blogs, Facebook, LinkedIn can connect your business with customers and a multitude of prospects fast and efficiently. All the corporations above are utilising new media for this reason and you should follow suit.

Adopt a service mentality. Many entrepreneurs cringe when talking about “service economy,” believing that means working in the fast-food industry. However, big corporations provide advanced services around their products to create value and you should too. The right value-added services you provide for your customers can distinguish your business from your competition.

Always focus. General Motors for instance in the last decade began shedding brands to focus on rebuilding. Risk-taking is an important aspect of any business. However, avoid adding too many products, services, or brands. As GM found, the cost of this can be severe and the solutions difficult.

Of course, the differences between your small business and bigger ones can be significant. But using large companies as standards for some of your tactics and campaigns can give you valuable insight and a clear roadmap for your business’ future.

Be careful about HR. Majority of big companies have entire HR departments that manage hiring, onboarding and other steps in the HR world. Big companies understand that they can’t take their chances when hiring people and making the most out of them.

The margin of error for start-ups is even smaller and this will be very noticeable in HR. You must hire the right person for any job and you will give your start up an early advantage that can turn it into a winner. Getting the wrong person will leave you with lost weeks or even months of inefficiency because he or she won’t be able to contribute and only wastes valuable resources. The worst mistake here is when you take hiring lightly. In a start-up or small business, it is all about the people who do the work.

Hiring outside help

Sometimes you will need the assistance of field experts and consultants to assist with business management challenges. You can use human capital solutions provider to address tough leadership team challenges such as getting the executive team to perform at its peak capability, planning for leadership succession, or motivating your staff to perform at a level your business needs to be successful.

That’s it. By adopting some of these strategies, you can increase your chances of making it in the very harsh and challenging startup/small business arena.