If you’re opening a nail salon or just want to give yours a more competitive edge, then you need to make your salon stand out. There are probably other salons in the area and it may be difficult to set yourself apart from the rest. However, with some simple strategies, you can make sure you have the competitive advantage. Use following these tips to give your salon an upgrade.
1. Develop a Signature Manicure
If you want to stand out in a crowd, you need to be unique. Think about creating a manicure that is exclusive to your salon. Whether this is a unique set of treatments or a design that only your staff do well, be creative and get the word out! If you’re looking for some ideas on how to make a design your own, sites like Design Authority offer tons of nail design tips and instructions. They’ll help you find out more about creative designs and you can tailor their ideas to your own salon. You can view site by visiting Designsauthority.com.
2. Offer Sharing Discounts
After all, sharing is caring, right? If you offer your customers a small discount by them bringing in a friend, you can double your customer base in a few months. These discounts should be exclusive and make sure to offer them to your satisfied customers as a part of your marketing strategy. This may be something like half-priced nails or even an extra treatment or upgrade for both the customer and their friend.
3. Offer Loyalty Discounts
For people who get basic manicures or simple designs, they may not see much of a benefit of loyalty. However, offering a loyalty discount is a good way to keep them coming back to your salon. Consider offering discounts for return customers. Some salons will have loyalty cards that may offer a certain discount every few appointments or a free manicure for every seven visits. Find out what your customers want and try to provide it.
4. Do Your Research
You may already know a great deal about the business, but chances are, there are still things that you can learn. If you want to know how to give your business a competitive edge, then it’s time to see what the best in the industry are doing.
Do your own mystery shopping at some of the top nail salons in the area. Book as a client in successful salons and note how they treat customers, the services that they offer, and the experience of having your nails done there. You may be surprised to find out that you need to make some changes in your business to meet the same standards. Even if you’re not on the cutting edge, you can learn a great deal about best salon practices.
These four tips can be used by salon owners to turn their business into a popular spot. Whether you’re starting out or just want to be more competitive, you can use these effective solutions to grow your business. Use this advice to build a strong and expanding customer base.