I used to be a lot more ignorant in the past when I started my first online business. Right now I can say that I am a lot more experienced when it comes to that.
One thing that helped me a lot increase the number of sales was trying to imagine who my clients were and whom I wanted to target. In other words, I put a face on my perfect client and I wanted to determine who he was. Was my perfect client young or old? Does he have any kids? What does he do in his spare time? Where does he work? Does he travel frequently and if yes, what are some of the most common destinations he likes to travel to? These are only some of the questions I used to ask myself to determine with whom I am going to deal. It helped me realize who will buy from me and what I should do in order to create a perfect product for him.