When I first started my small online business some time ago, I did not really worry about my competitors. All I wanted to do was to sell my products as fast as I could and make a profit from it. I did not realize at that time that there were hundreds or even more people who had the same goal in mind as I had at that time: to sell as much as possible.
The longer I was a small online business owner, the more I started to realize that I needed to become aware of my competitors. I even started studying them to know exactly what they were up to. Of course, I did not dedicate plenty of time to the task, but I wanted to know more or less what techniques they were using to sell their products.